Director, Digital Media

TWG is a Retained Executive Search Firm representing a growing Healthcare Services Company. They are seeking a Director, Digital Media. This position is responsible for driving new patient growth, referral source awareness, and future clinician pipeline development through digital channels for a multi-site, national organization.

Reporting to the CMO, this role leads the strategy and execution of digital marketing initiatives that increase market visibility and ensure all digital initiatives are compliant, data driven, locally relevant, and aligned with clinic-level growth priorities.

The ideal candidate will have 8–10+ years of experience in digital marketing, preferably within a company that has multi-location services.

This position is fully remote (with some travel)

STRATEGIC FOCUS AREAS:

• New patient acquisition (direct access and referral influenced)

• Referral source awareness and market credibility

• Employer brand and clinician recruitment marketing

• Local market and clinic-level digital growth performance

KEY RESPONSIBILITIES:

Digital Growth Strategy

• Develop and execute a digital marketing strategy including:

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• New patient volume
• Referral source reach and awareness
• Market expansion and de novo clinics
• Clinician recruitment and pipeline development

Technology, Compliance & Governance

• Partner with IT, Compliance, and Marketing Operations to ensure:
• HIPAA compliant digital practices
• Proper use of marketing technology platforms
• Integration with CRM, intake, and analytics systems
• Establish digital marketing standards, playbooks, and best practices for a decentralized clinic environment.
• Manage digital marketing budgets, agency partners, and vendor relationships.

Leadership & Collaboration

• Lead and develop internal digital marketing team members and agency partners.
• Collaborate closely with:

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Clinic operations and regional leaders

Provider relations and growth teams

HR and Talent Acquisition

Brand, content, and communications teams

• Serve as a trusted digital growth advisor to the CMO and leadership team.

QUALIFICATIONS:

Required:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8–10+ years of experience in digital marketing, preferably multi-location services.
• Proven success driving local market growth and new customer acquisition through digital channels.
• Strong expertise in:

Paid and organic digital strategies

Local SEO and geo-targeted marketing

Marketing analytics and performance optimization