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Director of Growth Marketing

Abridge • United State
Relocation
This Job is No Longer Active This position is no longer accepting applications

Abridge seeks a Director of Growth Marketing to lead their demand generation engine, transforming awareness into pipeline and momentum. This high-ownership role spans paid, demand generation, social, and lifecycle marketing, requiring a player-coach with strategic instincts and a bias for experimentation. Key responsibilities include owning the demand generation engine, driving email/lifecycle marketing, and elevating content/social as growth channels.

Key Highlights
Lead a cross-functional growth team across paid, demand generation, email/CRM, and social.
Own the demand generation engine including paid advertising, organic programs, account-based plays, and channel strategy.
Drive web performance and content strategy in deep partnership with the Creative lead.
Key Responsibilities
Lead a cross-functional growth team across paid, demand generation, email/CRM, and social, setting direction, developing talent, and holding the team accountable to outcomes.
Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel.
Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors.
Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels.
Bring rigor and transparency to what's driving results.
Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.
Technical Skills Required
Demand Generation Paid Advertising Lifecycle Marketing
Benefits & Perks
14 paid holidays
flexible PTO
Comprehensive Health Plans
Generous HSA Contribution
Paid Parental Leave
Family Forming Benefits
401(k) Matching
Personal Device Allowance
Pre-tax Benefits
Lifestyle Wallet
Mental Health Support
Sabbatical Leave
Competitive compensation and equity grants
Relocation assistance is available
Nice to Have
Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel

Job Description

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.
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