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Lead Personal Brand Strategist

YAP Media • United State
Relocation
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YAP Media is hiring a full-time, Austin-based Lead Personal Brand Strategist to develop one-of-one personal brands for high-profile clients including best-selling authors and CEOs. This in-person role owns account strategy, translating client voice into executable LinkedIn and Instagram content while leading a creative team. Requires 5+ years of organic social media management, 4+ years of copywriting/strategy, and deep knowledge of LinkedIn and Instagram.

Key Highlights
Lead personal brand strategy for best-selling authors, CEOs, and 8-figure business owners
Own the holistic social media strategy for LinkedIn and Instagram client accounts
Relocation support available for candidates based in Dallas, Houston, or San Antonio
Salary range $65,000-$75,000 with flexible PTO and medical benefits
Key Responsibilities
Set strategic direction based on client priorities and review client performance to ensure innovation
Develop, implement, and regularly update comprehensive social media strategies aligned with client goals
Conduct routine strategic reviews of client media such as books, speeches, and interviews to direct content creation
Provide comprehensive client communications, keeping clients aware of ongoing efforts and responding promptly
Manage the team through monthly 1:1s and weekly check-ins to solve bottlenecks and support growth
Conduct weekly research into client competitors and industry trends to identify leverageable insights
Monitor and maintain organic social media campaigns to align with client priorities and ensure accurate tracking
Collaborate with social media, creative, and engagement teams to ensure timely, on-brand content and smooth workflows
Execute process improvement initiatives developed by the VP of Social
Technical Skills Required
Social Media Strategy Copywriting LinkedIn & Instagram
Benefits & Perks
Flexible PTO
Medical benefits
Relocation assistance
Employee growth plans
Personal development reimbursement

Job Description

Join us in Austin, Texas! This is an in-person role, with relocation support available for candidates based in Dallas, Houston, or San Antonio.

We review applications from anyone who proactively submits a cover letter first. Jump the line and land in our inbox by following the cover letter instructions at this link: yapmedia.com/brandstrategist

Want the full job description? Read the complete details on LinkedIn, the original posting.
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