Social Media Marketing Manager

Important Note:

• This job is only open for India-based applicants.
• When you apply, send a personalized invitation request to Matt Graham so we know you read this thoroughly and have great attention to detail! https://www.linkedin.com/in/matt-graham-nocode. Also, follow him here https://x.com/Matt_Graham_

Company Description

Kaleo Design LLC is a Digital Product Design company based in San Antonio, Texas. We specialize in crafting future-proof applications for web and native platforms. Our mission is to partner with clients to deliver creative, user-focused, and innovative digital solutions. With a commitment to quality and cutting-edge design, Kaleo helps businesses evolve and thrive in the digital landscape.

Role Description

This is a full-time remote role for an India-based Social Media Marketing Manager. The Social Media Marketing Manager will be responsible for developing and executing social media strategies, managing and optimizing social media channels, creating engaging content, analyzing campaign performance, and implementing digital marketing initiatives. The individual will engage with online communities, monitor trends, and drive brand awareness across multiple platforms.

What You’ll Do

• Social Media Strategy: Develop and execute innovative social media strategies aligned with business objectives to enhance brand visibility and audience engagement.
• Content Creation: Create compelling and high-quality content, including graphics, videos, and copy, tailored to each platform (LinkedIn, Twitter, Instagram, YouTube, TikTok, etc.).
• Community Engagement: Foster meaningful interactions with our audience, respond to comments/messages, and build relationships with influencers and industry leaders.
• Campaign Management: Plan and run paid and organic social media campaigns to drive engagement, website traffic, and lead generation.
• Performance Analysis: Track and analyze key performance metrics to measure success, optimize strategies, and generate insightful reports for the team.
• Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices to ensure Kaleo remains at the forefront of digital marketing.
• Collaboration: Work closely with content, design, and sales teams to ensure cohesive branding and messaging across all platforms.

Qualifications

• Strong expertise in Social Media Marketing and Social Media Optimization (SMO)
• Experience in Content Strategy and crafting engaging content for social platforms
• Proficiency in Digital Marketing practices and tools
• Excellent Communication skills for effective collaboration and audience engagement
• Ability to analyze metrics, track performance, and optimize campaigns
• Problem-solving skills and creativity to drive innovative social media campaigns
• Knowledge of trends and platforms in the social media landscape
• Familiarity with graphic design or basic editing tools is a plus
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Location:

• 100% Remote