Part-Time B2C Product Marketing Manager - Healthcare Education

B2C Product Marketing Manager, Contract

We are seeking a part-time B2C Product Marketing Manager to support a growing healthcare education and continuing education brand. This is a long-term contract opportunity ideal for an experienced product marketer who enjoys ecommerce, campaign optimization, product messaging, and translating performance data into clear business recommendations.

Schedule: 15 hours/week

Preferred Hours: Tuesdays and Thursdays, 9 AM–3 PM ET, plus one flexible 3-hour block on either Monday or Wednesday

Location: Fully remote

Contract Type: Long-term contract

Pay Range: $39–$44/hr

Key Responsibilities

• Serve as the product marketing owner for the B2C product catalog.
• Develop and maintain product messaging, value propositions, personas, and positioning.
• Review ecommerce and campaign performance data to identify optimization opportunities.
• Recommend product page, website, messaging, and conversion improvements.

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• Partner with lifecycle, ecommerce, paid media, and content teams to optimize active campaigns.
• Monitor and support existing B2C campaigns, including registration and promotional campaigns.
• Translate marketing performance into clear, business-friendly recommendations for stakeholders.
• Support promotional discount planning and referral partner strategy.
• Evaluate referral opportunities with relevant professional associations and partner channels.
• Help develop low-lift seasonal campaign plans tied to key industry moments.
• Provide secondary support for testimonial programs and B2B newsletter coordination as needed.

Ideal Candidate Profile

• Experience in B2C product marketing, ecommerce marketing, lifecycle marketing, or growth marketing.
• Strong understanding of campaign performance, conversion optimization, and customer journey strategy.
• Comfortable reviewing data and turning insights into actionable recommendations.
• Experience working with cross-functional marketing teams in a shared service or matrixed environment.
• Able to influence and collaborate without direct authority.

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• Strong communication skills with the ability to avoid overly technical or marketing-heavy jargon.
• Practical, focused, and comfortable operating in a resource-constrained environment.
• Experience with HubSpot reporting or similar marketing CRM tools preferred.
• Monday.com or similar project management tool experience is a plus.

Nice-to-Have Experience

• Healthcare, education, EdTech, continuing education, professional learning, or regulated industry experience.
• Experience supporting digital products, online courses, subscriptions, or ecommerce-based services.
• Referral, partner, or association marketing experience.

What Success Looks Like

The right person will bring structure, focus, and a critical marketing eye to existing campaigns and product marketing efforts. They should be comfortable asking what the data is telling us, partnering with channel experts on what can be improved, and communicating the plan clearly to business stakeholders.