Specialty & Wellness Marketing Manager

Job Description:

Job Title: Specialty & Wellness Marketing Manager

Location : 100% Remote (preference EST candidates only)

Type: Contract

MUST HAVE:

• Workfront experience, critical to the role.
• Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals.
• Channels are digital first but could include email, paid digital/search, social, and direct mail.
• Develop calendars and manage campaigns to budgets.
• A key part of this role is managing administrative tasks such as entering projects into campaign management tools and data entry.
• Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives.
• Must be able to communicate and work with clients with limited supervision.
• Must be comfortable working in a digital environment.
• Edit marketing pieces and ensure materials are grammatically correct.
• Strong attention to detail.

Job Description:

Role Summary/Purpose:

Our client is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness.

This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from our focus markets.

Essential Responsibilities

B2B & B2B2C Campaign Strategy and Execution

• Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals.
• Channels are digital first but could include email, paid digital/search, social, and direct mail.
• Develop calendars and manage campaigns to budgets.
• A key part of this role is managing administrative tasks such as entering projects into campaign management tools (Workfront) and data entry.
• Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives.
• Must be able to communicate and work with clients with limited supervision.
• Must be comfortable working in a digital environment.
• Edit marketing pieces and ensure materials are grammatically correct.
• Strong attention to detail.
• Project management: support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverables as needed.
• Uphold sense of urgency and accountability in all requests.

Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive:

• provider/location onboarding and engagement consumer applications, approvals, and purchase volume growth usage and retention through lifecycle motions
• Execute targeted account-based/segment-based marketing for priority partner segments and locations.
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.
• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).

Measurement, Insights, and Optimization

• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).
• Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI).

Cross-Functional Leadership (No Direct Reports)

• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements

• Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience.
• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
• Workfront experience required and is a large part of helping execute and traffic marketing campaigns.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.

Desired Characteristics

• Healthcare/wellness, specialty services, or financial products marketing experience (plus).
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Strong communicator and collaborator with the ability to influence without authority.