Senior Marketing Director

About the Company:

At Adquadrant, we help consumer brands grow profitably by bringing media, creative, and measurement together with AI. Our model is built on a simple idea: marketing should be managed like growth capital. We focus on contribution margin, not vanity metrics, and design strategies where technology and human expertise work side by side. The result is an operating system for growth that gives brands clarity, efficiency, and creative that actually performs.

About the Role:

Adquadrant is one of the most sophisticated performance marketing agencies in the country. We are behind hundreds of millions in media spend for high-growth consumer brands across Meta, Google, TikTok, TikTok Shop and creator channels. We win because we combine deep channel expertise with an operator's mindset. Our clients don't hire us for strategy decks. They hire us because we move fast, build real things, and grow their businesses.

The marketing function that represents us in the market should reflect exactly that. Right now it doesn't, and that's the opportunity. This role reports directly to the CEO and owns the full marketing mandate: brand, pipeline, content, events, partnerships, and P&L. You will build the function from the ground up, set the strategy, lead a team of three, and be accountable to a revenue number. You will also be the proof of concept for what we sell: that a lean, AI-enabled team outperforms a larger one.

The right person has done this before. They have owned a pipeline number in a B2B or agency environment, built demand generation from scratch, led a small team, and already integrated AI into how they work. They think like a general manager, operate like a builder, and write like someone who actually understands what they're talking about.

Responsibilities:

Go-to-market strategy

• Define how Adquadrant is positioned in the market and why the right brands should choose us. Translate that positioning into a GTM strategy across outbound, events, content, and partnerships, and hold every motion accountable to the revenue target.

An AI-enabled marketing department

• Set the standard for how AI is used across the team. This means building workflows yourself, not approving them. Your team will follow your lead on what AI-native marketing actually looks like in practice, and it should be something we can point to as a proof of concept for what we sell.
• Own the marketing stack: HubSpot (pipeline monitoring, deal triggers, sequencing), Clay (ICP enrichment, outbound lists), and the AI layer that multiplies what a small team can produce.

Pipeline and the revenue number

• Define the leading and lagging indicators, build the model that connects inputs to the target, and run the team against it. The number is yours.
• Direct outbound strategy through your Partnerships AE, including ICP targeting, list building via Clay, event-sourced contacts, and sequencing approach.
• Own the paid search channel strategy in partnership with the paid media team.

Brand, content, and case studies

• Own the positioning and the voice. Every market-facing asset reflects a decision you made.
• Set the organic social strategy and content thesis. Your Senior Marketing Manager owns daily execution across LinkedIn and TikTok. You set the direction, review the output, and are accountable for whether the channel produces pipeline.

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• Run a case study engine that turns client results into published proof with real distribution — the kind that earns new conversations, not just credibility points.
• Commission and oversee commercial-grade content that works across outbound, events, and client pitches: playbooks, strategy frameworks, and educational assets that demonstrate what Adquadrant actually knows.
• Own AQ's TikTok Shop positioning and brand acquisition strategy. The goal is attracting net-new brands to launch and scale with Adquadrant on TikTok Shop. A separate team handles delivery.
• Develop the content and sales assets that make TTS a compelling offer for the right brands: positioning, pitch materials, proformas, and educational content that converts brand interest into new client relationships.

Executive and platform partnerships

• Collaborate with ad platforms, technology partners, and other strategic allies that create go-to-market leverage. These relationships should open doors, generate co-marketing opportunities, and reinforce AQ's positioning.

Events and field marketing

• Lead your Events Coordinator in building a calendar that generates real pipeline, not just brand presence. That means ICP targeting before the event, structured meeting programs during it, and follow-up systems connected to HubSpot after.
• Priority events include eTail, Whalies, Amplify, Shoptalk, and Sweets and Snacks Summit, as well as vertical-specific conferences relevant to our target brand profiles.

Budget and P&L

• Own the marketing P&L with the CEO. Allocate against return, report on results, and make the case for where to invest next.

Qualifications:

• 8 to 10 or more years in marketing with senior leadership experience in a B2B, agency, or commerce-adjacent environment.
• A track record of building demand generation programs from scratch that produced measurable pipeline. Not programs you inherited, and not awareness campaigns without a clear connection to revenue.
• You have already automated meaningful parts of your own work with AI and can show us exactly how. Vague familiarity is not enough.
• A metrics-first operating style: you define the indicators, build the model, and report on inputs as well as outcomes. You track performance weekly, not quarterly.
• Experience managing and developing a small team, setting clear expectations, and being the person who raises the standard rather than accommodates the gap.
• Budget or P&L ownership with the discipline and judgment to allocate against return and make the case for trade-offs.
• Fluency in HubSpot and Clay at a level where you can configure both, not just read dashboards someone else built.
• Fluency across paid media channels including Meta, Google, TikTok Ads, Pinterest, and Snapchat, plus lifecycle, creator, and affiliate marketing.
• Depth in TTS economics, creator ecosystems, and platform mechanics that the marketing you oversee reflects what is actually working in the market.
• Sharp, high-bar writing. You set the standard for what market-facing and client-facing output looks and sounds like. You hold the pen, not just the brief.
• Executive presence and credibility with platform partners, technology vendors, and senior brand leaders.

Nice to Have:

• Experience marketing for or within a performance marketing agency.
• Depth in TikTok Shop economics: creator ecosystems, FBT strategy, LIVE cadence, GMV modeling, and social commerce growth levers.
• A network among high-growth consumer and DTC brand leaders in health & wellness, fashion, home, and food/CPG.
• Experience building financial proformas and strategy decks for client-facing proposals.

Culture & Benefits:

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.

• Base Salary Range: $120,000K - $150,00K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• Excellent medical, dental, vision, and life insurance benefits
• 401K with company match
• Flexible PTO and Paid Company Holidays
• Performance-based bonus
• $300 annual home office stipend
• $30 monthly internet stipend
• A culture that rewards accountability, revolutionary thinking, and resilience.

Work Environment Requirements:

• Remote-first company
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations available for qualified individuals with disabilities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.