Retention Marketing Specialist

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A US-based multi-brand DTC retailer in the health and nutrition space is hiring a retention marketing specialist to own email and SMS for their flagship brand, a leading community platform serving people navigating weight loss surgery and post-op nutrition. This is not a support role or a task-execution position. You will lead the channel, set the strategy, and raise the bar on segmentation, storytelling, and revenue performance.

What You’ll Be Doing

• Own end-to-end email and SMS strategy, execution, and reporting for the primary brand, with some crossover into a sister brand serving the same audience.
• Audit, rebuild, and optimize core Klaviyo flows, including welcome, post-purchase, replenishment, and win-back.
• Build and maintain a segmentation architecture based on purchase behavior, lifecycle stage, and product affinity.
• Write campaign briefs for a remote design team, clearly articulating creative direction, audience, hypothesis, and success metrics for every send.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Run structured A/B tests and document learnings to continuously improve performance.
• Manage SMS as a distinct channel with its own cadence and voice, supporting a platform transition in progress.

Requirements

• Advanced Klaviyo proficiency across flows, segmentation, campaign management, deliverability, and reporting.
• Proven ability to build segmentation strategies that drive measurable retention revenue, not just architectures that look good on paper.
• Strong copywriting skills and the ability to direct copy that converts across distinct audience segments.
• Experience writing clear, structured design briefs that non-marketing stakeholders can act on independently.
• Mid to senior-level DTC e-commerce email experience, including lifecycle strategy and multi-variant testing.
• A self-directed working style, comfortable owning outcomes without heavy management.

Nice to Have

• Light Klaviyo template editing ability (tweaks and adjustments, not full design builds).
• Hands-on experience with SMS platforms such as Attentive, PostScript, or Klaviyo SMS.
• Background in health, wellness, or supplement brands, particularly where messaging requires sensitivity and specificity.

Benefits

• Competitive USD salary.
• 100% remote work.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.