Influencer Marketing Manager - Global Tech & Developer Influencer Programs

Tether.io Portugal
Remote
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AI Summary

Lead Tether's global influencer strategy across AI, tech, lifestyle, and crypto sectors, building long-term relationships with creators and agencies. Develop and execute end-to-end campaigns aligned with product launches across Stable Finance, Stable Intelligence, Stable Power, and Stable Communications pillars. Specialize in tech and developer influencer engagement, requiring deep familiarity with blockchain, AI, and open-source ecosystems.

Key Highlights
Build global influencer strategy across AI, tech, lifestyle, health, crypto, and culture
Develop tech and developer influencer program targeting YouTubers, bloggers, OSS maintainers, podcast hosts
Partner with product teams across four business pillars to align influencer activity with launches
5+ years experience in influencer marketing with proven campaign results
Working knowledge of crypto, AI, or P2P/open-source ecosystems required
Key Responsibilities
Build and own Tether's global influencer strategy across AI, tech, lifestyle, culture, health, crypto and more
Identify, vet, and build long-term relationships with influencers and creators solo and via agencies where it makes sense
Run end-to-end campaigns: brief, contract, ship, measure, iterate
Partner with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to align influencer activity with what we're actually launching
Develop the tech and developer influencer programme specifically targeting YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, AI influencers
Stay close to platform shifts like X, Rumble, YouTube, TikTok, Instagram, Twitch, and whatever comes next
Technical Skills Required
Influencer marketing Creator partnership management Campaign execution Tech ecosystem familiarity Blockchain knowledge AI knowledge P2P/open-source knowledge
Benefits & Perks
Remote work
Global talent powerhouse team
Nice to Have
Existing relationships with developer influencers or technical content creators
Experience building an influencer program from scratch
Experience working with agencies in multiple regions

Job Description


Join Tether and Shape the Future of Digital Finance

At Tether, we’re not just building products, we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.

Innovate with Tether

Tether Finance: Our innovative product suite features the world’s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.

But that’s just the beginning:

Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.

Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.

Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.

Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.

Why Join Us?

Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry.

If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you.

Are you ready to be part of the future?

About The Job

We're hiring an Influencer Marketing Manager to build and run Tether's influencer program.

This isn't a typical influencer role. Half the work is the usual: identifying creators, building relationships, running campaigns, measuring impact, and creating affinity for Tether and our products. The other half is harder — we need someone who can credibly engage tech and developer influencers, because the developer audience is one of Tether's most important constituencies and it doesn't respond to standard marketing playbooks.

Responsibilities

  • Build and own Tether's global influencer strategy across AI, tech, lifestyle, culture, health, crypto and more.
  • Identify, vet, and build long-term relationships with influencers and creators solo and via agencies where it makes sense.
  • Run end-to-end campaigns: brief, contract, ship, measure, iterate
  • Partner with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to align influencer activity with what we're actually launching
  • Develop the tech and developer influencer programme specifically YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, AI influencers,
  • Stay close to platform shifts like X, Rumble, YouTube, TikTok, Instagram, Twitch,, and whatever comes next
  • 5+ years in influencer marketing, creator partnerships, or comparable creator-side experience
  • A real track record of campaigns you've run end-to-end, with results you can talk about
  • Grow genuine familiarity with the tech and developer creator ecosystem — not just consumer-lifestyle
  • Working knowledge of crypto, AI, or P2P/open-source enough to brief a creator without embarrassing yourself
  • Sharp instincts for which creators are authentic and which aren't

Bonus points

  • Existing relationships with developer influencers or technical content creators
  • You've built an influencer program from scratch before
  • You've worked with agencies in multiple regions and know how to manage them

Important information for candidates

Recruitment scams have become increasingly common. To protect yourself, please keep the following in mind when applying for roles:

  • Apply only through our official channels. We do not use third-party platforms or agencies for recruitment unless clearly stated. All open roles are listed on our official careers page: https://tether.recruitee.com/
  • Verify the recruiter’s identity. All our recruiters have verified LinkedIn profiles. If you’re unsure, you can confirm their identity by checking their profile or contacting us through our website.
  • Be cautious of unusual communication methods. We do not conduct interviews over WhatsApp, Telegram, or SMS. All communication is done through official company emails and platforms.
  • Double-check email addresses. All communication from us will come from emails ending in @tether.to or @tether.io
  • We will never request payment or financial details. If someone asks for personal financial information or payment at any point during the hiring process, it is a scam. Please report it immediately.

When in doubt, feel free to reach out through our official website.

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