Senior PPC Specialist - Lead Generation (Remote)

About Us

Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected.

We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter.

About The Role

We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position.

The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team.

Key Responsibilities

• Own and optimize Google Ads and YouTube campaigns focused on lead generation
• Develop and refine campaign structures based on intent, geography, and performance data
• Conduct ongoing search term analysis and implement strong negative keyword strategies
• Monitor Auction Insights, impression share, and competitive positioning
• Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions
• Drive campaign structure development, A/B testing, and automation strategy to maximize performance
• Use GA4 and Google Search Console to analyze performance trends and surface opportunities
• Evaluate performance based on true CPA and signed cases, not just CPL
• Track lead flow and monitor lead quality across platforms
• Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies

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• Lead landing page improvements and conversion-rate optimization efforts
• Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns
• Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel
• Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results
• Provide strategic input on budget allocation and channel mix to the Growth Marketing Director
• Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing
  
  

Requirements

• 5+ years of hands-on experience managing Google Ads for lead generation
• Proven experience in high-CPC industries such as legal, medical, or financial services
• Deep understanding of bidding strategy, match types, and advanced performance optimization
• Ability to interpret data and make independent strategic decisions based on performance trends
• Track record of scaling lead-gen campaigns while improving true CPA
• Advanced proficiency in GA4, Search Console, Looker Studio, and Excel
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail

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• Self-starter mindset with a proactive, accountable, ownership-driven approach to performance
• Ability to thrive in and help set the pace of a fast-paced, high-performance environment
• Google Ads certification (preferred)
  
  

What We Look For

• Ownership-oriented mindset with strong follow-through.
• Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.
• Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.
• Clear communicator who can explain campaign performance and insights to non-technical stakeholders.
• Process-driven and highly organized, able to manage multiple campaigns under pressure.
• Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.
  
  

What We Offer

• Competitive compensation commensurate with experience.
• 100% remote work environment.
• Health, dental, and vision insurance benefits.
• Paid time-off (PTO).