SEO Specialist

SEO Specialist

Position Overview
Calling all Search Engine Optimization (SEO) Specialists with experience in a highly matrixed, heavily regulated environment. Our pharma partner is seeking an SEO Specialist to join their team in a long-term freelance capacity.

This role requires hands-on experience with Generative Engine Optimization (GEO)-leveraging AI/LLMs to enhance search strategy, content development, and performance in evolving AI-driven search environments.

This is a fully remote or hybrid position based in Indianapolis, IN that will be up to 40 hours per week through the end of the year, with potential to extend. A laptop will be provided. Candidates who are willing to work in varying time zones across the globe to support business partner requests are preferred.

Key Responsibilities

• Develop and optimize keyword strategies across customer groups and brand areas, aligning with both traditional SEO best practices and Generative Engine Optimization (GEO) approaches.
• Conduct technical site audits to maintain optimal site health, improve crawlability/indexation, and identify content opportunities.
• Leverage generative AI tools (LLMs such as ChatGPT, etc.) to drive SEO strategy, including:
  • Content recommendations and brief creation
  • Keyword clustering and search intent analysis
  • Scaling content production and optimization workflows
• Translate GEO strategies into actionable execution, ensuring content is structured for visibility in both traditional SERPs and AI-driven search experiences.
• Partner with cross-functional teams (content, analytics, web, etc.) to align SEO/GEO initiatives across digital channels.
• Analyze and report on SEO performance, clearly demonstrating the impact of optimizations (traffic, rankings, engagement, etc.) and tying efforts to measurable outcomes.

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• Monitor and interpret industry trends, including algorithm updates and the evolution of AI-driven search (GEO), and apply insights to ongoing strategy.
• Identify, test, and scale new optimization opportunities across both traditional and AI-powered search environments.

Qualifications

• 3+ years of hands-on SEO experience, including technical, on-page, and content strategy.
• Demonstrated experience with Generative Engine Optimization (GEO) and applying LLMs to SEO workflows, with the ability to speak to specific examples and outcomes.
• Proven ability to use AI tools beyond basic content generation, such as:
  • Driving content strategy decisions
  • Improving efficiency and scale of SEO execution
  • Enhancing search performance through AI-informed insights
• Strong understanding of traditional SEO fundamentals and how they integrate with emerging GEO strategies.
• Proven ability to measure success and clearly articulate results, including defining success metrics and reporting on performance.
• Working knowledge of Google Analytics, Google Search Console, and SEO tools such as SEMrush and Screaming Frog.
• Experience working in heavily regulated environments.

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• Digital agency experience preferred.
• A Bachelor's Degree is required.
• Proficiency in Microsoft Excel and Power BI is preferred.
• Experience with Adobe products, including Adobe Analytics and AEM, is preferred.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. This position will also be extended 40 hours of paid time off. 

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Trevor Wood - Senior Solutions Delivery Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 04/23/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

This job was posted on 04/23/2026 and is open for 60 days

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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