Head of Marketing

Head of Marketing

About the Marketing + Media Alliance (MMA

)
The Marketing + Media Alliance (MMA) is the only global alliance that brings together marketers, media companies, and marketing technology leaders to shape the future of marketing. Through industry-leading research, thought leadership, events, and peer collaboration, MMA helps enterprise marketers adopt proven, science-based practices that drive measurable business growt

h.
MMA represents more than 800 member companies globally, including organizations such as Google, Visa, GM, Snap, and McDonald's, with team members spanning 15 countri

es.Position Overv

iew
The Head of Marketing is one of the most visible and influential leadership roles within MMA. Reporting directly to the CEO, this executive will be responsible for building and executing a modern marketing strategy that elevates MMA's influence, expands its reach, strengthens member engagement, and positions the organization as the leading authority on the future of market

ing.
This role requires a rare combination of strategic thinking and hands-on execution. The ideal candidate is equally comfortable shaping industry narratives, building demand generation programs, leveraging AI-powered marketing technologies, and rolling up their sleeves to make things ha

ppen.
The successful candidate will help transform MMA's research, insights, and community into industry-shaping ideas that influence how CMOs and enterprise marketers think, act, and

lead.
Key Responsibi

lities:Thought Leadership & Content S

• trategyDevelop and execute a comprehensive content strategy that translates complex marketing concepts into practical insights for CMOs and enterprise mar
• keters.Build a scalable content engine that amplifies MMA's research, events, and thought leadership across owned, earned, and paid ch
• annels.Produce and oversee high-impact content including reports, articles, whitepapers, webinars, presentations, and executive-level communic
• ations.Ensure all content reflects MMA's commitment to evidence-based, science-driven mar

keting.Digital Marketing & Audience

• GrowthLead MMA's digital marketing strategy across paid media, organic social, email, and emerging ch
• annels.Design and optimize campaigns that engage senior marketing leaders, enterprise brands, and marketing technology exec
• utives.Utilize analytics and experimentation to improve engagement, conversion, and audience
• growth.Establish MMA as a best-in-class example of modern marketing exe

cution.AI-Driven Marketing Inn

• ovationChampion the adoption of AI across marketing workflows, content creation, personalization, automation, and ana
• lytics.Identify and implement technologies that improve efficiency, scale, and
• impact.Help position MMA as a leading voice on AI's role in the future of mar

keting.Executive Partnership & Organizational Lea

• dershipServe as a strategic partner to the CEO on organizational priorities, industry initiatives, and growth opportu
• nities.Collaborate across membership, retention, events, research, and sales teams to ensure alignment and exe
• cution.Build strong relationships with industry leaders, member companies, sponsors, and pa

rtners.Demand Generation & Membership

• GrowthPartner with sales and membership teams to generate demand, strengthen the pipeline, and accelerate revenue
• growth.Develop programs that increase member acquisition, engagement, retention, and ad
• vocacy.Leverage CRM and audience data to improve targeting, personalization, and customer expe

rience.Event Marketing & Industry Eng

• agementDrive attendee acquisition and engagement for MMA's global events and we
• binars.Develop integrated campaigns that showcase the value of MMA's programs, research, and com
• munity.Expand MMA's presence in industry conversations through speaking opportunities, media engagement, and strategic partne

rships.Brand Lea

• dershipContinue the evolution of MMA's brand positioning and ensure consistency across all marketing ch
• annels.Reinforce MMA's identity as the leading authority on marketing transformation and inno
• vation.Increase awareness and recognition of MMA's research, recommendations, and industry

impact.Marketing Technology & An

• alyticsEnhance MMA's marketing technology stack, data infrastructure, reporting capabilities, and operational effecti
• veness.Leverage platforms including HubSpot, Salesforce, Pardot, Outreach, and emerging AI techno
• logies.Establish dashboards and performance metrics that drive accountability and continuous impro

vement.
Success in this role will be meas

• ured by:Increased influence and adoption of MMA thought leadership across the marketing co
• mmunity.Growth in membership, retention, and
• revenue.Increased attendance and engagement across events, webinars, and digital p
• rograms.Expanded visibility and recognition of MMA within industry media and executive
• forums.Strong alignment between marketing initiatives and organizationa
• l goals.Greater operational efficiency through the application of AI and modern marketing techn

ologies.
Ideal

CandidateYou are an intellectually curious, highly capable marketing leader who combines strategic vision with operational excellence. You have a track record of building marketing programs that drive measurable business outcomes while earning credibility with senior ex

ecutives.You are energized by the opportunity to shape industry conversations, challenge conventional thinking, and help organizations adopt better marketing practices. You are a builder, not simply a

manager.
Qual

• ificationsBachelor's degree required; advanced degree welcome but not
• required.15+ years of progressive marketing leadership e
• xperience.Proven success marketing to CMOs, enterprise marketers, and/or the marketing technology
• ecosystem.Strong experience in content strategy, thought leadership, demand generation, digital marketing, and audience de
• velopment.Demonstrated expertise in paid media, organic social, email marketing, CRM, and marketing
• analytics.Experience leveraging AI and marketing technology to improve performance and e
• fficiency.Exceptional communication, leadership, and stakeholder manageme
• nt skills.Experience partnering closely with executive leadership teams, including CEOs
• and CMOs.Event marketing, membership, association, or community-building experience
• is a plus.A passion for advancing the marketing profession and helping marketers achieve better

outcomes.
W

• hy Join MMAHelp shape the future of marketing through research, innovation, and thought
• leadership.Work alongside some of the most respected marketers and business leaders in
• the world.Join a highly collaborative, fully remote global or
• ganization.Influence an industry at scale while building a lasting professio

nal legacy.
Reports directly

to the CEO.
Compensation &

• amp; BenefitsCompetitive executive compensation package commensurate wit
• h experience.Performance-based bonus
• opportunity.U
• nlimited PTO.Su
• mmer Fridays.401(k) matc
• hing program.Comprehensive health, dental, and vis
• ion benefits.Additional professional development and wellne