We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fueled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.
Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a CRM Lifecycle Team Lead (m/f/x) to join the team.
Job Description
Are you passionate about enhancing customer retention and engagement? Do you have the leadership skills to guide a dynamic team in creating impactful customer lifecycle campaigns? If so, Tipico is looking for you! As the CRM Lifecycle Team Lead (m/f/x), you will lead our efforts to continuously improve player engagement and customer journeys, contributing to Tipico's success by enhancing our customer database and increasing customer lifetime value.
Your playing field:
- Guide a team of five CRM Managers, ensuring high efficiency and performance. Your leadership will be key to achieving our goals.
- Develop and implement highly automated and personalized lifecycle campaigns across multiple channels, focusing on players' lifecycle journeys using customer behavior modeling.
- Collaborate closely with other stakeholders to ensure the best possible usage of all marketing tools.
- Monitor, analyze, and track the effectiveness of campaigns, providing regular reports against budget. Use A/B tests and insights from the Marketing Intelligence team to continuously improve campaigns.
- Further automate communication across all customer flows, including processes like KYC (Know Your Customer) and EDD (Enhanced Due Diligence).
Qualifications
Which skills you should bring to the pitch
- Good communications skills. Tipico is an international Company. For this role you need strong German and English skills in both ways, written and verbal to communicate with our mainly German speaking customers.
- CRM experienced. You are experienced in the field of CRM and have already proven your skills within successful CRM campaigns developing from the scratch.
- Project Management. Your outstanding Project Management skills will help you to develop and drive forward new projects while always having the overview and foresee the next steps for reaching the set goals.
- Technical Understanding. You are skilled in using common CRM tools like Emarsys (or similar) along with MS Office Programs, especially Excel, and can quickly familiarize yourself with new systems.
- People Management. With your hands-on mentality and first people management experience, you will own this role from the very first day.
Additional Information
This is how we score with you:
- Established International Group. We have a solid foundation on which to grow
- Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
- Relocation Support. To make your move to Malta as smooth as possible
- Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
- On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
- Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
- Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
- Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
- Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.
Think a career at Tipico is right for you? Apply now and join our winning team.
If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels
We look forward to your application!
