Senior Marketing Director - iGaming Affiliate Program

Fidel Partners is a dynamic company specializing in performance marketing in the iGaming vertical. We have already brought together over 1,000+ professionals from around the world, breaking boundaries and stereotypes in our industry. We value out-of-the-box thinking and creativity and offer competitive financial compensation.

We are launching a new affiliate program and are looking for a strong, strategic CMO. The main goal of this role is to build and scale the affiliate-driven growth engine from scratch — defining strategy, launching the partner ecosystem, and ensuring sustainable, profitable growth across all traffic channels (paid, organic, affiliate, influencer).

You will own the vision, structure, and performance, turning a new affiliate product into a scalable business unit.

We are to support you, provide all necessary resources, and create conditions where your experience and skills will be fully appreciated.

Join our team and reach new heights with us!

What You’ll Be Doing:

• Own marketing and growth for one core GEO on your product
• Build and scale the full marketing function from scratch: strategy, structure, processes, and teams
• Launch, develop, and scale affiliate programs from zero (strategy, terms, partners, operations)
• Manage and scale all acquisition channels: Paid Social (Meta, TikTok, etc.), Google Ads / UAC, SEO (brand, cross-brand, non-brand), ASO, Influencer & Streamer marketing, Affiliate / CPA networks
• Ensure high-quality traffic only, using BI tools to detect fraud and predict ROI
• Hire, lead, and develop cross-functional teams
• Negotiate and optimize partner deals, payout models, and commercial terms
• Build strong inbound & outbound funnels and local partnerships
• Own financial planning and P&L:

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• Manage $500K+ monthly budgets
• Control channel mix and performance (ROI, CPA, ARPU, LTV)
• Analyze CJM and funnels, identify bottlenecks, and drive conversion growth

What Experience Matters to Us

• 5+ years in iGaming / gambling / betting marketing
• 3+ years in a senior leadership role (CMO / Head of Marketing / Head of Growth)
• Proven experience working with all major traffic types
• Hands-on experience launching affiliate programs from scratch
• Track record of scaling acquisition through strong partner ecosystems
• Deep understanding of player quality metrics:
• FTD %, deposit depth, ARPU, LTV
• Confident managing $300K+ monthly budgets and 10K+ FTD volumes
• Strong analytical mindset, BI tools expertise, and media planning skills

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• Solid understanding of unit economics, CJM, and funnel optimization
• Clear knowledge of compliance and marketing nuances in emerging gambling markets

Why you should join us:

• You will have the chance to influence the product and assemble a team that fits your vision.
• Absence of micromanagement, hierarchy, fast decision-making speed.
• Competitive salary and incentives for your contribution and result.
• Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide.
• The opportunity to participate in the company's internal events: open negotiations and product meetings.
• Attending top conferences around the world.
• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.
• Investment in both hard skills and personal skills.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

Join the best! 🚀