Content Marketing Manager

Content Marketing Manager

Now more than ever, our world needs mental health professionals. Day in and day out, they’re doing their best to provide exceptional care to an increasing number of patients. But, they’re working with generic or simplistic tools that limit their potential and growth. We want to change all that – by giving behavioral health organizations everything they need to thrive.

Valant is an established market-leading, software-as-a-service organization serving the unique needs of the behavioral healthcare industry. Our purpose is to make our world a mentally healthier place and we’re seeking enthusiastic, passionate individuals to join us as we transform the industry! If that sounds like you, we’d like to hear from you.

As the Content Marketing Manager, you will own and scale Valant’s content engine to drive awareness, demand, and pipeline growth. Reporting to the Head of Demand Generation, you will develop and execute a high-impact content strategy that supports every stage of the buyer journey. You will lead the creation of written, video, and multimedia content; build a scalable webinar program; leverage proprietary data to tell differentiated industry stories; and improve Valant’s visibility across search and answers engines. This role requires both strategic thinking and hands-on execution, with the opportunity to directly influence growth in a fast-scaling, mission-driven organization.

What You’ll Do

• Build and execute Valant’s content marketing strategy and roadmap aligned to revenue and GTM priorities
• Develop demand-generating content that supports awareness, pipeline creation, and sales enablement across the buyer journey
• Own Valant’s webinar program end-to-end, from topic strategy and speaker coordination to promotion, repurposing, and performance tracking
• Create compelling written, video, and multimedia content including blogs, case studies, data reports, landing pages, webinars, short-form video, and sales collateral
• Leverage proprietary data and product insights to produce differentiated, data-driven thought leadership content
• Improve Valant’s organic visibility and authority through strong SEO strategy and optimization for answers engines (GEO)
• Manage a robust pipeline of content ideas and prioritize initiatives based on business impact
• Build scalable production and distribution workflows using contractors and AI tools to maximize efficiency and quality
• Partner cross-functionally with Demand Gen, Product Marketing, Sales, Customer Success, and RevOps to ensure content drives measurable results
• Track and analyze content performance, continuously optimizing to increase engagement, conversion, and pipeline influence

The Skills & Experience You Bring

Required

• 5+ years of B2B SaaS content marketing experience
• Proven track record of building content programs that generate measurable demand and pipeline impact
• Strong understanding of SEO and GEO strategy
• Experience owning webinar or virtual event strategy
• Exceptional writing and storytelling skills across written, video, and multimedia formats
• Experience using proprietary or product data to create thought leadership
• Strong ability to manage multiple priorities and build structured editorial roadmaps
• Experience managing freelancers or agencies
• Hands-on familiarity with AI tools to accelerate content production, improve quality, and maximize reach
• High ownership, bias toward action, and comfort collaborating in fast-paced, high-growth environment

Success in Year 1 Looks like...

• Impact-Driven Content Strategy: A clear, prioritized content roadmap aligned to revenue goals and GTM priorities that guides investment and execution across the funnel
• Predictable Demand Engine: A scalable webinar and top-of-funnel program consistently generating qualified demand and contributing to pipeline growth
• Measurable SEO & GEO Gains: Improved organic rankings, higher-quality website traffic, and increased visibility in AI-driven search and generative discovery environments

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Data-Driven Industry Authority: Proprietary data transformed into compelling thought leadership that strengthens Valant’s credibility and differentiation in the behavioral health market
• Proven Revenue Contribution: Content programs demonstrably influencing pipeline creation, deal acceleration, and sales effectiveness, with clear performance metrics to show

What We Offer

• Competitive compensation package, including 100% employer-paid medical, dental, vision premiums and HSA contributions
• Generous paid time off and paid sick leave policy
• Bonus plans
• 401k Match
• The chance to drive an important industry forward through next-generation technology
• Ability to work remotely with a strong internet connection
• Salary Range for this position is $100,000-$115,000

US Citizens and Green Card holders are encouraged to apply. We are unable to sponsor visas at this time.

At Valant, we believe diverse perspectives make us stronger and help us better serve the behavioral health community. We encourage you to apply even if your experience doesn’t perfectly match every qualification listed. If you’re excited about this role and our mission to make the world a mentally healthier place, we want to hear from you. Valant is committed to building diverse teams and hiring employees regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status

This position can be 100% remote, but employees must be located in: Arizona, California, Florida, Georgia, Minnesota, New Jersey, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah, or Washington state.