Marketing Coordinator

About The Company

DRB Homes is a reputable homebuilding company dedicated to creating quality residential communities that meet the diverse needs of homeowners. Our company prides itself on fostering a positive culture where employees are encouraged to excel both personally and professionally. We believe that a collaborative environment, combined with innovative ideas and hard work, leads to exceptional results. At DRB Homes, we prioritize work-life balance and offer a range of benefits designed to support our team members' health, wellness, and financial goals. Our commitment to growth and community involvement makes us a leader in the homebuilding industry, providing rewarding career opportunities for motivated professionals.

About The Role

We are currently seeking a dedicated Marketing Coordinator to join our team and work closely with the Vice President of Sales. The successful candidate will be responsible for developing and executing marketing strategies that drive sales growth and enhance brand visibility. This role involves managing various marketing, advertising, and promotional activities in line with corporate objectives and budgets. The Marketing Coordinator will play a vital part in building relationships with realtors, local businesses, relocation companies, and other strategic partners to establish a strong grassroots marketing presence. Additionally, the role includes overseeing new community and model setups, managing MLS activities, conducting sales office orientations, and providing HubSpot CRM training to new hires. The ideal candidate will analyze market trends, customer insights, and competitor activities to identify opportunities for expanding market share and increasing community sales performance.

Qualifications

The ideal candidate will have a proven track record of success in a similar marketing or sales support role, preferably within the homebuilding or real estate industry. They should possess a strong understanding of sales techniques and processes related to production homebuilding. Excellent verbal and written communication skills are essential, along with the ability to project a professional image and behave with tact and integrity. The candidate must demonstrate a willingness to learn, adapt to changing environments, and possess outstanding organizational and time management abilities. Attention to detail, follow-through skills, and the capability to analyze market data are also critical. A positive attitude, openness to growth, and the ability to work with diverse audiences will contribute to success in this role.

Responsibilities

• Manage division marketing, advertising, and promotional efforts to ensure alignment with corporate strategies and budgets.
• Monitor, review, and report on the progress of marketing plans and projects to senior management.
• Build and maintain relationships with realtors, local businesses, major employers, relocation companies, and other potential affiliates to increase brand awareness and develop grassroots marketing initiatives.
• Oversee the setup of new communities and models, ensuring all marketing materials and processes are in place.
• Manage MLS activities, ensuring accuracy and timeliness of listings and related information.
• Conduct new hire sales office orientations to familiarize team members with company processes and sales strategies.
• Provide HubSpot CRM training to new hires, supporting their ability to effectively manage leads and customer relationships.
• Analyze current market conditions, customer research, and competitor activities to identify opportunities for growth and increased market share.
• Monitor and support the performance of the Sales Teams' CRM activities, ensuring optimal utilization and lead management.
• Intercept and respond to leads generated from websites and syndicated listing platforms to maximize conversion rates.
  
  

Benefits

DRB Homes offers a comprehensive benefits package designed to support our employees’ well-being and professional development. Our offerings include medical, dental, and vision insurance options to promote health and wellness. We provide paid time off to encourage work-life balance, along with a company-provided life insurance policy for added security. Our 401(k) plan includes a company match to help employees plan for their financial future. Additionally, we support employee growth through career development opportunities and potential for advancement within the organization. We also reimburse gym memberships, participate in charitable activities, and provide various other programs aimed at enhancing overall employee satisfaction and engagement.

Equal Opportunity

DRB Homes is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued and respected. Employment decisions are made based on personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, ancestry, national origin, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law. We encourage applicants from all backgrounds to apply. If you require a reasonable accommodation during the application process, please contact DRB Homes' corporate offices for assistance.