Product Manager - Engagement & Retention

Product Manager - Engagement & Retention

About Wishlink

Wishlink is a well-funded startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalised shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.

Team and Investors

We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogues on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 2 years of existence, Wishlink has become one of the biggest creator platforms in India, used by over 1 lac creators helping over 100M people to discover and buy their favourite products. We are doing a monthly GMV of over Rs. 300cr.

Stellar Team

Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

What Would You be Doing?

Boost Retention: Drive initiatives to retain top creators on the platform through personalized journeys, loyalty programs, and product-driven gamified interventions like platform rewards, loyalty program, etc.

Increase Creator Earnings: Design and optimize features that incentivize desirable behaviors like link sharing and rewards participation, directly impacting creators' earnings.

Prevent and Reverse Churn: Develop and implement predictive models to identify at-risk creators and create strategies to re-engage churned users effectively.

Scale Tech-First Innovations: Launch and scale innovative features that educate creators, drive adoption, and maximize their impact on the platform.

Enhance In-App Engagement: Leverage data and behavioral insights to deliver dynamic nudges and personalized recommendations, encouraging key actions.

Run Engagement Experiments: Design and execute experiments that increase creator session activity, delivering measurable value and fostering stronger platform connections.

Build & Scale Product Discovery: Deep dive into how creators discover and select products across e-commerce platforms, building tools to simplify and enhance their product sourcing journey.

Collaborate Cross-Functionally: Work with tech, design, data, and business teams to align on goals, ensure seamless execution, and deliver a cohesive creator experience.

What are We Looking For?

Retention & Engagement Expertise: 2+ years of experience as a PM with 1+ years in driving retention and engagement for high-value users in a tech-first product environment (SMB SaaS experience is a plus)

Analytical Skills: Strong data-driven approach to identify trends, predict churn, and measure the success of interventions.

Incentive Design Knowledge: Familiarity with designing rewards programs, loyalty features, and gamification to encourage desired user behaviors.

Experience with Dynamic Interventions: Hands-on knowledge of implementing personalized nudges, recommendations, & behavioral triggers.

User-Centric Problem Solving: Passion for understanding user needs, particularly creators, and crafting solutions that resonate with them.

Product Discovery Insight: Understanding of e-commerce ecosystems and how users (especially power users like creators) navigate and make purchase decisions

Cross-Functional Leadership: Ability to lead and collaborate across teams, ensuring alignment and execution excellence.

Experimentation Mindset: Comfortable designing, running, and iterating on experiments to test hypotheses and deliver measurable results.

Scalability Focus: Demonstrated ability to design systems and features that grow with user needs and platform expansion.

Startup Adaptability: Thrives in fast-paced, dynamic environments, with the agility to shift focus and priorities when needed.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

Competitive Salary, Generous ESOPs, and Relocation Bonus

Learning & Development Programs with a Dedicated Budget

Company sponsored newsletters and books

ChatGPT Subscription

Regular Team Outings

Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

Founding Team

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO