Lead end-to-end marketing engine for MacroHealth, driving growth through segmentation, product marketing, and demand generation. Develop and execute marketing strategies across multiple channels. Collaborate with product management and leadership to inform product strategy and prioritize market requirements.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Role Overview
The Vice President of Marketing will be the strategic operator responsible for helping MacroHealth build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systems—ensuring that the company’s value propositions and differentiation land with each segment of the market.
Key Responsibilities
- Strategic Marketing & Market Segmentation
- Translate the growth strategy into marketing programs that deliver on the growth goals
- Build a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.
- Lead deep voice-of-customer (VoC) research.
- Define personas across buying journey and maturity cohorts.
- Execute the marketing strategy
Product Marketing Management (PMM)
- Drive positioning, differentiation, participate with product in packaging, pricing inputs.
- Lead product launches and enablement.
- Maintain messaging frameworks and competitive intelligence.
Demand Generation & Pipeline Growth
- Design and scale demand generation across multiple channels.
- Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars.
- Build KPIs and dashboards for funnel optimization.
- Drive segmented, relevant campaigns.
Brand, Communications & Thought Leadership
- Elevate reputation as category leader.
- Own brand strategy, messaging, and identity.
- Manage PR, analyst relations, and executive communications.
Partner with Product Management in Upstream Marketing
- Partner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping.
- Partner with Product Management to translate insights into market requirements.
- Inform product strategy and prioritization with market data
Ideal Candidate Profile
- 10+ years in healthcare SaaS specifically in the healthcare payer segment.
- Expertise in PMM and driving Market segmentation strategies.
- Proven success in demand gen and product commercialization.
- Exceptional storytelling and strategic judgment.
- Experience in Marketing Operations & Analytics
- Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks
- Strong leadership and team development capabilities.
- Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred
- A strong bias towards strategic use of AI in marketing
Location: Remote anywhere within the US (Must be located in the US)
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