Senior Trade Marketing Manager - E-commerce and Fintech

We're looking for a Trade Marketing Manager to lead and scale the commerce trade strategy for Afterpay merchants and products. This role sits at the intersection of strategy, storytelling, and execution — crafting engaging, high-impact content that drives merchant visibility, product adoption, and customer engagement across Afterpay's owned and paid channels.

You'll serve as the central connection between Partner Marketing, Ads/Affiliate, CRM, and Social teams, ensuring that every piece of content — from in-app editorials to major trade campaigns — aligns with our brand story and business objectives.

If you're a strategic marketer who thrives on collaboration, loves creating content that converts, and understands the mechanics of commerce storytelling, this role is for you.

Key Responsibilities: Trade Marketing & Merchant Promotions

Support trade marketing initiatives (for seasonal and cultural moments (e.g., Cyber Week, Holiday, Back-to-School) that drive product adoption and merchant engagement.

Build and manage monthly content calendars aligned with key business moments, seasonal trends, and merchant partnerships.

Develop campaign strategy briefs and lead the creative process from concept to execution — including creative reviews, merchant approvals, and QA for launch.

Collaborate with CRM and Partner Marketing to ensure content reflects trade moments, promotional offers, and merchant opportunities.

Use performance insights to optimize storytelling and improve future content performance.

In-App & Editorial Content

Lead editorial content creation and publishing for the Afterpay app, developing compelling shopping and merchant stories that drive discovery and engagement.

Independently design and build in-app content using Figma and Builder tools.

Apply strong editing and copywriting skills to ensure all content is polished, on-brand, and optimized for engagement.

Ensure accuracy in affiliate links, store codes, and placement tagging across all content.

Partner with the Ads/Affiliate team to align editorial content with sponsorship and partnership opportunities.

Campaign & Inventory Management

Oversee campaign booking and tracking across CRM, Social, Partner Marketing, and Ads/Affiliate channels.

Manage the Afterpay content inventory tracker, ensuring visibility into all active and upcoming campaigns.

Partner cross-functionally to ensure content placements are optimized for performance and value.

Collaborate on monthly campaign reporting and assist in post-campaign analysis and insights.

Cross-Functional Collaboration

Work closely with Product Marketing, CRM, Creative, and Partner Sales teams to ensure alignment on messaging and positioning.

Partner with Brand and Creative teams to bring campaigns to life through compelling, customer-centric content.

Collaborate with Finance, Legal, and Compliance partners to ensure messaging accuracy and adherence to brand and regulatory standards.

Skills: Qualifications

7+ years of experience in Integrated, Product, Partner, or Content Marketing, ideally in e-commerce, fintech, or retail.

Proven success developing multi-channel content strategies that drive measurable engagement and conversion.

Strong cross-functional leadership and communication skills; comfortable managing alignment across multiple stakeholders and teams.

Deep experience with content creation, campaign management, and editorial execution, including working with creative teams and external partners.

Excellent project management skills with the ability to balance strategy and execution across multiple initiatives.

Analytical and data-driven — able to translate campaign results into actionable insights.

Comfortable working in a fast-paced, matrixed environment, adapting to evolving business priorities.

Proficiency with content tools such as Figma, Builder, and Asana (or similar workflow management platforms).

A passion for commerce, storytelling, and building engaging customer experiences that connect brands and merchants.