Senior Product Manager - Japanese Snacks

[ Your Future Company ]

Bokksu is a venture-backed, trailblazing digital-first brand that delivers Japanese snacks to happy snackers in 100+ countries online and in nearly 5,000 US retail locations. We're proud to partner directly with pop culture brands and centuries-old family snack makers in Japan to introduce their delectable treats to the world.

Our success has been spotlighted on Today Show, WSJ, NY Times, Wirecutter, and the Strategist. Join us in spreading the joy of Japanese snacks globally with 5 different brands — including Sugoi Mart, the world's favorite destination for Japanese anime, kawaii, lifestyle, and snacks!

[ Your Mission ]

Help the world fall in love with Japan through Sugoi Mart.

As a Brand Manager, you will be responsible for the growth of our products and campaigns. You will work closely with cross-functional and cross-border teams, including marketing, eCommerce, sourcing, logistics, and creative, to lead the development and implementation of product strategies and drive sales and customer satisfaction.

This role requires working at least 3 days a week from our Tokyo office in the Shinjuku neighborhood.

[ Your Responsibilities ]

• More Profit, Less Loss - Own the product line P&L, discounting, merchandising, product development, and promotions.
• Set the Strategy - Develop and execute the product roadmap, identifying new product and campaign opportunities and defining those requirements.
• Develop Fun Products - Lead cross-functional teams to develop and launch new products, features, and initiatives.
• Collab on G2M - Collaborate with marketing, creative, and eCommerce teams to develop and execute go-to-market plans for new products and features.
• Know Thy Customer - Analyze data and metrics to understand customer behavior and identify opportunities for improvement.
• Test Your Humility - Test. Test. Iterate. Test. Prove yourself right or wrong, often. But, let data and research guide the way for product changes to drive success.
• Help Our Happiness Guarantee - Work cross-functionally to ensure a seamless customer experience and resolve any product-related issues. Deliver customer happiness, everyday.
• Navigate International Waters - Support and understand our Sourcing and Logistic constraints in Japan to keep everything flowing smoothly around the world.
• Own Your Domain - Monitor and report on the performance of products, features, and initiatives, and make recommendations for optimization and iteration. Lead team meetings sharing results, recommendations, road maps, and cross-functional best practices.
• Shape the Brand – Drive merchandising, catalog management, and ongoing brand initiatives across site, packaging, and creative assets.
• Plan the Calendar – Own the monthly campaign calendar along with the Marketing team.
  
  

[ Required Qualifications ]

• Design Thinker - Build winning strategies and products, understanding the innovation process
• Selling Cross-cultural Products - Understand cross-cultural product management
• Knowledge of Japan - Knowledge of authentic Japanese products and culture, as well as the latest trends that appeal to American consumers (Collectibles/Figurines, Anime, Gaming, etc.)
• Effective Cross-cultural Communication - Ability to communicate and work effectively with Bokksu's Japan team and our business partners (makers and vendors) in Japan
• Love Data - Strong analytical skills and experience with data-driven decision making
• Team player - Excellent communication and collaboration skills, with the ability to effectively lead cross-functional teams
• Tools You'll Use - Shopify, Stocky, Mode, SimonData, Figma, Notion, Slack, Zoom, Loom, Asana, Salesforce, Shiphero
• Location - The candidate must already be based in Japan
• Detail-Oriented - If you make it to the video phase, please also answer this question in your first video: "Who is the Queen of JPOP?"
  
  

[ Preferred Qualifications ]

• A love for Japanese products, people, and culture
• 5 to 7 years of product development or management experience, preferably in a cross-cultural business setting
• Proven track record of launching successful products and features
• Bachelor's degree in a related field (e.g., business, marketing) preferred, MBA a plus
  
  

[ Your Benefits ]

• Medical benefits
• Paid PTO
• Commuter benefits
• Visa Sponsorship - Our immigration lawyer will work with your application!
• Company retreats, happy hours, dinners, and other outings
• Monthly Bokksu subscription and unlimited in-office Japanese snacks!
  
  

Bokksu provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.