Senior SEO Specialist (E-commerce)

Company Overview

At Allia Health, the umbrella organization for Southend Pharmacy, Brello Health, and Woven, we don’t just follow industry trends—we redefine them. Our mission is to commoditize anti-aging solutions, making them affordable and accessible to the average consumer—not just the wealthy. By offering customized and cost-effective wellness products that follow cost-containment models, we aim to improve people’s quality of life and meet them wherever they are on their health journey.

Job Summary

The SEO Specialist (Covering Brello & HelloWellness) will be responsible for driving organic growth and visibility across the Brello and HelloWellness e-commerce ecosystems. This role oversees the execution of all core SEO disciplines (technical, on-page, and off-page) to achieve key success metrics including MoM growth in organic traffic and new users, increased keyword rankings (top 3 and top 10 positions), a technical site health score consistently above 85%+, steady growth in backlink profile, and ensuring organic search contributes 15–25% of total website revenue.

Key Responsibilities

• Content & On-Page SEO
• Research and identify high-value keywords for both brands (short-tail, long-tail, and topical clusters).
• Write, edit, and optimize SEO-driven blog posts, landing pages, and product pages.
• Implement on-page SEO best practices: meta titles, descriptions, headers, alt text, schema markup.
• Develop content calendars aligned with marketing campaigns and seasonal demand.
• Optimize internal linking structure to improve crawlability and rankings.
• Technical SEO
• Monitor and maintain Google Search Console for both brands.
• Conduct regular site audits (crawl errors, broken links, indexing issues, site speed, mobile usability).
• Collaborate with developers to fix technical SEO issues and improve site performance.
• Ensure structured data, sitemap updates, and canonicalization are in place.
• Off-Page SEO & Authority Building
• Develop and execute link-building strategies (guest posting, PR outreach, partnerships).
• Monitor backlink profile, disavow toxic links when necessary.
• Identify opportunities for digital PR and co-marketing to grow domain authority.
• Analytics & Reporting
• Use Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.) to track performance.
• Report weekly/monthly on keyword rankings, traffic growth, CTR, and conversions from organic search.
• Measure ROI of SEO efforts and tie performance back to revenue and acquisition goals.
• Cross-Functional Coordination
• Work closely with the content team to ensure all blogs, landing pages, and campaigns are SEO-optimized.
• Partner with email, influencer, and paid media teams to align on keyword messaging and campaign integration.
• Use ClickUp to manage tasks and workflows, ensuring deadlines are met.

Qualifications

Required

• Proven experience in a dedicated SEO role, preferably within an e-commerce or direct-to-consumer environment.
• Proficiency with Google Analytics, Google Search Console, and industry-leading SEO tools (e.g., Ahrefs, SEMrush). Strong understanding of technical SEO, content optimization, and link-building best practices.
• Strong understanding of technical SEO fundamentals, including how to monitor, audit, and remediate issues like crawl errors, broken links, indexing issues, site speed, mobile usability, structured data, and canonicalization.
• On-Page Expertise: Ability to execute and implement all aspects of on-page optimization, including keyword research, writing/editing SEO-driven content, and applying best practices for meta data, headers, and schema markup.
• Link Building & Authority: Experience developing and executing link-building strategies (guest posting, PR outreach, partnerships) to drive Domain Authority growth.
• Ability to track performance metrics (rankings, traffic, CTR, conversions) and measure the ROI of SEO efforts.

Preferred

• Experience covering multiple e-commerce brands.
• Experience with ClickUp or similar project management tools.

Physical Requirements

• Ability to sit for extended periods of time at a desk and working on a computer
• Ability to communicate effectively in person, over the phone, or via virtual meeting
• Ability to perform repetitive motions with hands and arms, such as typing.

Benefits & Compensation

• 100% remote fulltime position.
• Performance based bonuses paid quarterly.
• Pay: $22 - $27 per hour based on experience.
• 2 weeks of PTO per year.

Equal Opportunity Employer Statement

Allia Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you have any questions or require accommodations during the application process, please contact [email protected].