Lead growth engine, scale marketing channels, and develop high-performing teams. Drive pipeline and revenue through paid acquisition, cold email, and content marketing. Collaborate with sales leadership and manage budget and performance reporting.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
As Growth Marketing Manager, you’ll own our entire growth engine — from paid acquisition to lifecycle strategy — and play a key role on the leadership team shaping GetDandy’s next phase of growth.
- Own all marketing channels end-to-end: paid acquisition, cold email, content, and brand.
- Scale Meta (Facebook/Instagram) ad performance — drive inbound demo volume and optimize CPL, CTR, and conversion rates.
- Own cold email marketing strategy — list building, automation, testing, and messaging to generate qualified meetings.
- Optimize funnel performance across ad creative, landing pages, nurture sequences, and sales handoff.
- Develop and lead a high-performing marketing team (growth, creative, and product marketing).
- Collaborate with Sales leadership to ensure lead quality, volume, and revenue goals are aligned.
- Build a consistent testing framework to improve ROI across campaigns and audiences.
- Create high-impact creative and copy that resonates with small business owners and drives action.
- Manage budget, performance reporting, and attribution across paid and outbound channels.
- Be a strategic voice at the table — shaping pricing, positioning, and overall GTM strategy.
- 7+ years of experience in B2B SaaS or tech marketing, with a focus on paid acquisition and outbound marketing.
- Proven experience scaling pipeline through Meta Ads, paid social, and cold email automation.
- Deep understanding of growth funnels, CAC/LTV optimization, retargeting, and conversion rate optimization.
- Ability to write and test compelling creative and copy tailored for small business audiences.
- Experience managing and growing marketing teams, agencies, and freelancers.
- Proficiency in tools like HubSpot, Meta Ads Manager, Google Analytics, Instantly, Clay, and Apollo (or similar).
- Analytical, curious, and hands-on — you thrive in the data, but you also think creatively.
- Comfortable operating in a fast-paced, results-driven environment where speed matters.
- Competitive base salary + bonus + equity
- Fully remote culture (U.S. only) — flexibility & autonomy
- Health, dental, and vision benefits
- Career growth to VP Marketing and beyond
- Direct impact — you’ll own channels that directly drive pipeline and revenue
- Work with a passionate team building a category-defining AI company
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