Head of Retention (iGaming)

We are an iGaming company with over 5 years in the market and a team of 1,300+ professionals. Our portfolio includes 10+ successful projects operating in Tier 1–3 countries and trusted by thousands of players worldwide.

We are looking for a Head of Retention — a strategic leader who will develop and scale multi-channel retention strategies, drive key performance metrics (LTV, ROI, Retention Rate), and lead the CRM team to achieve excellence.

Responsibilities

• Build and execute a comprehensive Retention & CRM strategy across multiple iGaming projects.
• Plan and launch multi-channel marketing campaigns (email, push, SMS, messengers, calls).
• Segment the user base, design personalized offers, and develop automated communication flows.
• Analyze player behavior and campaign performance using key metrics such as Retention Rate, ARPU, ROI, Churn, and Conversion.
• Manage and optimize CRM platforms and marketing automation tools.
• Lead a team of CRM specialists: set goals, monitor performance, and mentor professional growth.
• Collaborate with marketing, analytics, development, and creative teams to align initiatives.
• Stay up to date with industry trends and apply best retention practices in iGaming.

Key Skills & Experience

• 2+ years of experience as Head of CRM, Retention Lead, or CRM Manager.
• Proven experience managing a team of 5+ people.
• Deep understanding of player lifecycle, segmentation, and engagement flows.
• Strong knowledge of A/B testing, data analysis, and KPI optimization.
• Hands-on experience with CRM and ESP platforms (Smartico, Customer.io, Emarsys, etc.).
• Understanding of multi-channel marketing and retention mechanics in iGaming.
• Proficiency with analytical tools such as Google Sheets, Power BI, or Looker Studio.

Preferred / Nice to Have

• Experience developing loyalty or VIP programs, dynamic bonuses, or cashback systems.
• Knowledge of dynamic segmentation logic (LDD, wager, GGR, churn).
• Awareness of compliance and communication regulations in different regions.
• Experience scaling retention strategies across multiple GEOs (EU, LATAM, SEA).

Why Join Us

• Fully remote work, Monday–Friday, 10:00–19:00 (UTC+2).
• Paid vacation and sick leave, plus an extra day off for your birthday.
• Competitive salary that reflects your expertise and impact.
• Participation in internal company events and knowledge-sharing initiatives.
• Freedom from micromanagement and rigid hierarchies, with fast decision-making and open communication.
• Guaranteed professional development and opportunities to acquire new skills.
• Dynamic, forward-thinking work environment where your contribution directly impacts the success of multiple iGaming projects.

If you are ready to take full responsibility for retention strategies and player engagement in a fast-growing iGaming company, we want to hear from you. Join us and make a real impact!