Digital Marketing Specialist (Fully remote)

An exciting opportunity awaits driven individuals passionate about digital marketing and healthcare services! As a key member of our marketing team, you will lead digital marketing efforts to strengthen our presence and client engagement in the medical concierge industry.

Digital Marketing Specialist

Salary (Based on Experience): IDR 9,000,000 – IDR 11,000,000



Permanent Remote Work

Job Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives across core service areas, e.g. Indonesia and Myanmar.
• Plan and execute end-to-end digital campaigns including crafting messaging, copywriting, audience targeting, selecting channels, etc.
• Manage marketing campaigns budgets, ensuring optimal allocation of resources.
• Monitor, analyze, and report effectiveness of marketing campaigns. 
• Provide regular performance reports and insights to senior management.
• Ensure consistent brand messaging and presence across all platforms.
• Identify partners and develop tailored marketing plans for joint campaigns/promotion.
• Coordinate with partners for production of promotional materials.
• Manage content updates for our digital platforms, including website, social media, and email channels.
• Work closely with operations team to ensure consistent service promotion, availability, and quality for customer satisfaction.
• Collaborate with business development teams to align digital marketing activities with customer engagement and satisfaction metrics.
• Ensure that all campaigns are cost-effective and deliver a strong ROI.
• Identify key opportunities for brand growth.
• Stay informed about industry trends, competitor activities, and client preferences.
• Provide strategic recommendations based on market analysis.

Channels: 

• SEM & SEO (Search Engine Marketing & Optimization) 
• Google Analytics 4 (Tracking & Insights) 
• Google Ads (Advertising) 
• Meta Ads (Facebook, Instagram) 
• Wix (Website Management) 
• Email Marketing

Requirements:

• Minimum of 4-5 years’ experience in digital marketing, brand management, or category marketing, ideally within the healthcare or service-oriented sectors.
• Knowledge of SEO/SEM, Meta Ads, content marketing is essential.
• Proven track record in creating and managing digital campaigns that drive substantial customer engagement and growth.
• Strong analytical skills with a data-driven approach to decision-making, problem-solving abilities.
• Excellent interpersonal and communication skills, with the ability to work effectively with both internal and external stakeholders.
• Background in healthcare, wellness, or patient services is advantageous, particularly in multiple service categories (e.g., wellness, specialized medical care)

• Founded in 1996, Ulink Assist is one of Singapore’s leading medical assistance providers. We have working relationships with all the private and government healthcare providers in Singapore, and the majority of our clients are from Indonesia, Malaysia, Singapore, Thailand, etc. http://UlinkAssist.com