Position: Senior CRM Manager
Location: Ta Xbiex, Malta (Hybrid)
Employment Type: Full-time
Remuneration: Competitive base salary
We are seeking an experienced and strategic
Senior CRM Manager to join our growing team in
Ta Xbiex, Malta.
In this role, you will take ownership of end-to-end
CRM campaign management across multiple brands, driving customer engagement, retention, and loyalty. You will lead a team of CRM professionals, optimise lifecycle marketing strategies, and leverage data insights to maximize ROI.
This is an excellent opportunity for a results-oriented marketing leader who thrives in a fast-paced, data-driven environment and enjoys mentoring teams while shaping impactful CRM strategies.
Key Responsibilities
- Plan, brief, and execute CRM campaigns across multiple brands and business units.
- Align campaigns with the overall marketing, retention, and customer journey strategies.
- Design and implement customer segmentation and personalization strategies to improve engagement.
- Analyze campaign performance and deliver data-driven insights for ongoing optimization.
- Create and present detailed reports and visualizations using tools such as Excel, Tableau, Power BI, or similar platforms.
- Lead and mentor the CRM team, setting clear objectives and fostering a culture of excellence.
- Collaborate with cross-functional teams marketing, product, analytics, and design to ensure effective execution.
- Manage budgets and promotional spending, ensuring cost-efficient resource allocation.
- Deliver post-campaign analysis with actionable recommendations to enhance ROI.
- Identify and implement opportunities to improve CRM strategies, tools, and operational processes.
- Contribute to broader CRM initiatives that enhance customer engagement and brand performance.
Requirements
- Language: Native or fluent English, both written and spoken.
- Experience: Proven track record in a senior CRM or lifecycle marketing role.
- Strong understanding of CRM campaign strategy, execution, and analytics.
- Expertise in customer segmentation, retention marketing, and lifecycle management.
- Proficiency in Excel, and data visualization tools such as Tableau or Power BI.
- Experience managing marketing budgets and delivering ROI-driven initiatives.
- Demonstrated leadership experience with the ability to coach and develop a high-performing team.
- Excellent communication, organizational, and stakeholder management skills.
- Strategic mindset with a passion for innovation, improvement, and data-led decision-making.
What We Offer
- Competitive salary with performance-based incentives.
- Comprehensive health insurance from the first day of employment.
- Wellness and vision care benefits (post-probation).
- Complimentary meals and snack allowances.
- Continuous training and professional development opportunities.
- Modern, collaborative, and pet-friendly office in Ta Xbiex.
- Regular team-building and social events.
- Relocation assistance available for candidates moving to Malta.
