Marketing Team Lead in SERBIA

About Packsify

Packsify is a global company on a mission to simplify and elevate the way gamers make in-game purchases. We’re building experiences that make gaming more rewarding - not just for players, but for the people behind the scenes too.

We’re a fast-growing, globally distributed team driven by clarity, ownership, and continuous improvement. From product to support to operations, every person at Packsify plays a hands-on role in shaping how we deliver value.

What sets us apart is how we work: we take pride in being fast, thoughtful, and deeply aligned. Our team moves with purpose, adapts quickly, and supports one another to do the best work of our careers.

At Packsify, we care about building something that lasts - a company where people grow, collaborate across functions, and feel ownership over the mission we’re here to serve.

Title: Marketing Team Lead

Job Summary:

We are looking for a strategic and creative Marketing Team Lead to oversee and drive our marketing efforts across multiple channels.

In this role, you will be responsible for leading a team of marketers, developing and executing comprehensive marketing strategies, and ensuring alignment with overall business objectives.

You will manage campaigns, monitor performance metrics, and continuously optimize marketing initiatives to increase brand awareness, customer engagement, and revenue growth.

The ideal candidate is both analytical and creative, with strong leadership skills and a deep understanding of digital marketing trends and tools.

Why does this role exist?

At Packsify, we’ve proven that speed, privacy, and trust matter to elite mobile gamers (“whales”).

Now we need to turn that proof into a repeatable Marketing Machine that drives weekly growth.

Our community is vibrant, our creators are engaged, and our product is scaling — but we need someone to align it all.

That’s where you come in.

As Marketing Team Lead, your job is to build the system and lead the team. You’ll connect community proof, creator content, and product wins into campaigns that scale. You’ll run fast loops, keep resources focused, and make sure progress is visible every week.

This is a hands-on leadership role — you’ll be in the data, reviewing assets, and helping your team ship campaigns that actually move the needle.

What you’ll do:

• Team Leadership: Setting OKRs, KPIs, and weekly cadences — keeping the team aligned and accountable.
• System Building: Running proof, creator, and live-ops engines to create a repeatable growth machine.
• Growth Channels: Scaling Discord, email, app, and VIP Club with systems that compound.
• Creators & Affiliates: Sourcing, activating, and optimizing partnerships.
• Landing Pages: Creating and improving pages for conversion, ensuring on-brand quality.
• Design Quality: Spotting when assets are off-brand or ineffective (Canva-level edits when needed).
• Fast Loops: Running “guess → test → measure → decide” cycles, documenting results in ClickUp.‍
• Data Transparency: Using GA4, Looker, ActiveCampaign, and ClickUp to keep results simple and visible.

You’re a great fit if you:

• You’ve led marketing teams in startups or lean environments.
• You know how to prioritize strategically when resources are limited.
• You believe in data, small loops, and clear milestones — not vague long timelines.
• You’ve built OKRs and KPIs for teams and individuals.
• You’re a generalist who has done the work: landing pages, community engagement, campaigns, affiliates, dashboards.
• You care about brand consistency and can keep assets aligned.
• You want to be a foundation role Packsify builds marketing around long-term.

Bonus Points If You…

• Have experience with mobile apps, Discord communities, or VIP programs.
• Bring a background in lifecycle marketing (onboarding, retention, reactivation).
• Understand high-value players and what motivates whales.
• Are hands-on with ClickUp, GA4, Looker, ActiveCampaign, and Canva.

What you’ll get:

• Fully remote and flexible work setup
• Competitive monthly compensation based on your experience
• The opportunity to impact innovative products in the gaming industry
• High autonomy and room to implement your ideas
• Career growth opportunities in a scaling tech company
• Support for personal and professional development
• A global team that values collaboration, ownership, and continuous improvement

This Job Isn't for Everyone - and That's Okay

If you struggle with making tough prioritization calls, running fast test loops, or leading a team without step-by-step instructions, this role will be tough.

But if you love building systems, enjoy turning proof into campaigns, and thrive in fast-paced, results-driven environments — you’ll fit right in.

We trust leaders who take ownership, communicate clearly, and keep the team focused on what truly scales.

Please apply directly through our website: https://www.packsify.com/jobs/marketing-team-lead

Thank you!