As a key member of the Revenue Team, the Marketing Coordinator will play an integral role in driving revenue growth across the Banff Jasper Collection (BJC) by supporting and executing data-informed, performance-based marketing strategies. Reporting directly to the Marketing Manager and embedded within a dynamic, cross-functional team, this Jasper-based role will collaborate closely with Revenue, Food & Beverage, and Operations to align marketing efforts with broader commercial goals.
This is a hands-on role for someone who thrives in a fast-moving environment and is excited by the opportunity to build and scale marketing systems that directly contribute to revenue performance.
What perks can you expect?
- Join an inclusive, global team and make life-long connections.
- Enjoy free access to Pursuit attractions and 50% off for friends.
- Get discounts on hotel stays, dining, and retail.
- Access subsidized mental health and wellness resources.
What will you do in this job?
- Collaborate with the Revenue Team to execute marketing tactics that support short- and long-term revenue objectives across key lines of business in Jasper.
- Act as the primary marketing liaison for Operations and Food & Beverage teams in Jasper — managing incoming marketing requests and translating business needs into actionable deliverables.
- Support the seasonal and renovation project lifecycle, coordinating the marketing components required to ensure guest-facing readiness and commercial alignment.
- Work closely with the Digital Team to keep content on banffjaspercollection.com up to date, relevant, and conversion-focused.
- Support tactical execution of local campaigns, group and event marketing, and in-market advertising — ensuring alignment with brand and revenue priorities.
- Manage creative deliverables in partnership with vendors, internal teams, and stakeholders — including print, collateral, and digital assets.
- Conduct regular on-site walkthroughs to identify on-property marketing opportunities that can improve guest engagement and drive incremental revenue.
- Coordinate distribution and organization of marketing assets, including maintaining a centralized Digital Asset Management (DAM) system.
- Work with external partners (e.g. Destination Marketing Organizations) to promote offers, events, and seasonal experiences that align with commercial campaigns.
- Collaborate with the Social Media Specialist to provide input on content calendars and local storytelling opportunities tied to business goals.
What skills and experience do you need for this job?
- 2+ years experience in marketing, project management, or agency account management
- Post-secondary degree or diploma in Marketing, Communications, Tourism, or a related field.
- Experience with project management tools (e.g. Asana) is a strong asset.
- Familiarity with Canva, Adobe Creative Suite, or other creative tools is beneficial.
- Highly organized with the ability to manage multiple projects and stakeholders simultaneously.
- A proactive, solutions-focused mindset with a strong sense of ownership.
- Excellent written and verbal communication skills with strong attention to detail.
- Willingness to travel regularly between Jasper, Banff, and Calgary
What will your work environment be like?
- Beautiful. You’ll work in an iconic, unforgettable and inspiring locations. You’ll see amazing scenery and wildlife. You’ll participate in team events – and fun!
- Independent. You’ll spend your days in and around our amazing properties.
- Remote. Our home is filled with trees, lakes and blue-bird skies; rather than buildings, freeways and smog.
This job description describes this role at a high level, but no document can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together – these job duties may change based on the needs of the team and company as a whole.
To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Alberta, Canada. Relocation to the area and the legal ability to work in Canada is required
EEO
Equal Employment Opportunity Information
Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.
Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in
Canada to apply and join our inclusive team!
We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at BJCtalent@pursuitcollection.com
We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.
