Are you a visionary marketing maven who isn’t afraid to roll up your sleeves to execute key deliverables with precision, while keeping your eye on the big picture? Are you a scrappy, strategic jack-or-jill-of-all-trades who thrives on translating complexity into clarity – and insights into impact? This confidential opportunity is for a business-to-business (B2B) and (DTC) marketing leader ready to execute the future of brand, voice, and engagement in a mission-driven organization.
We’re entering an exciting visionary phase of growth: a time of reflection, renewal, and reinvention. We’re not afraid to acknowledge past lessons learned and growing pains. We’re building a future where marketing is a strategic engine for growth, connection, and innovation – and you’ll be at the center of it all. Reporting directly to one of our senior leaders, you’ll partner across departments, influence strategy, and lead initiatives that bring our mission to life.
This is a rare moment to elevate our brand and attraction strategy – positioning the organization as a destination for top talent, partners, and investors. You’ll help shape how we show up in the market, across multiple audiences and channels.
This is a hybrid role requiring regular onsite presence 3 days a week in our Northern Virginia office.
The Impact You’ll Make:
Strategic B2B Marketing Leadership
- Design and execute integrated B2B and DTC marketing strategies that drive awareness, engagement, and conversion across targeted areas
- Partner closely with sales leadership to align marketing efforts with pipeline goals, account-based strategies, and enterprise growth targets.
- Lead market research and competitive intelligence efforts to inform positioning, messaging, and go-to-market strategies.
Cross-Functional Collaboration
- Serve as a strategic connector across departments – working with various teams to ensure marketing is embedded in every corner of the business.
- Translate complex industry concepts into compelling narratives tailored to executive-level decision-makers.
Brand & Employer Positioning
- Partner with the people and talent team to shape and amplify the organization’s employer brand to attract top-tier talent and reinforce our culture story.
- Develop messaging and campaigns that position as a trusted partner to enterprise clients and strategic partners – and a compelling opportunity for investors.
Performance & Budget Optimization
- Own and optimize the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Use data to drive decisions, measure performance, and continuously refine strategies for greater impact.
Light Team Leadership
- Manage and support a small, but mighty team (1–2 direct reports), providing hands-on guidance while remaining deeply involved in strategy, execution, and cross-functional alignment.
What We’re Looking For:
- A versatile and visionary B2B marketing operator – Progressive strategic marketing and communications experience executing across multiple functional areas in fast-paced, growing environments. Experience developing scalable strategies and leading execution from start to finish within a B2B-focused marketing role.
- A connector and collaborator – Proven ability to work across departments and influence cross-functional strategies. You thrive in matrixed environments and bring clarity to complexity.
- A data-driven storyteller – Expertise in market research, data analysis, and translating insights into compelling, actionable strategies. You know how to make data sing – and how to use it to drive business outcomes.
- A builder in motion – Experience managing and optimizing marketing budgets, building scalable systems, and designing differentiated marketing materials to elevate brand and voice.
- A culture shaper with conviction – You bring fresh ideas, bold thinking, and a passion for creating inclusive, values-driven environments where people feel seen, supported, and inspired.
