About FAIRWAYiQ
FAIRWAYiQ is redefining how golf courses operate using AI and automation. Our platform connects facilities and players through intelligent on-course management that improves pace of play, protects the turn, and enhances the player experience.
We’re at the early stages of building the golf course operating system — connecting carts, players, data, and staff into a single platform that provides real-time insights and automates key operational workflows.
We have proven technology, a loyal customer base, and a significant opportunity to modernize how golf courses operate.
The Opportunity
FAIRWAYiQ is hiring a Growth Marketing Director to own and scale our entire demand generation function. This is a hands-on, high-impact role reporting directly to the Founder & CEO.
You’ll design and execute a modern marketing engine across paid media, organic content, email marketing, and the website — with a clear focus on driving qualified pipeline, lowering CAC, and improving marketing ROI.
This is an ideal role for a data-driven, AI-native marketer who thrives on autonomy and accountability, loves testing and iteration, and wants to help shape the future of a growing company.
Responsibilities
- Own all digital acquisition channels, including Google Ads, LinkedIn, and retargeting
- Manage and continually optimize the FAIRWAYiQ website for conversion, SEO, and lead generation
- Develop and execute organic content strategy, including blogs, landing pages, and other assets optimized for SEM
- Build and manage email marketing and lead nurturing programs to convert interest into qualified pipeline
- Leverage AI and automation tools (ChatGPT, Jasper, Clay, Zapier, etc.) to scale creative output and efficiency
- Implement lead scoring, tracking, and attribution in ActiveCampaign and GA4
- Build and maintain dashboards for CPL, CAC, and pipeline attribution
- Collaborate closely with sales to align campaigns and messaging with live pipeline priorities
Requirements
- Proven experience as the primary growth operator at a B2B SaaS or tech company under $10M ARR
- Deep expertise in performance marketing, SEO, email automation, and conversion optimization
- Skilled in Google Ads, GA4, Tag Manager, and website management tools (e.g., Webflow, Unbounce)
- Experienced with marketing automation tools such as ActiveCampaign, HubSpot, or similar
- Comfortable using AI and modern automation to create content, test creative, and improve results
- Strong analytical mindset and fluency in CAC, payback, and pipeline metrics
- Self-starter who thrives in a fast-paced, entrepreneurial environment
- Passion for golf or familiarity with the game and its culture preferred. Experience in the golf industry is a plus but not required
Why FAIRWAYiQ
- Direct impact reporting to the Founder & CEO
- Full ownership of digital marketing, content, email, and web presence
- Category-defining product at the intersection of AI, automation, and golf technology
- High-autonomy, results-driven culture with low bureaucracy
- Fully remote role with quarterly in-person planning sessions in Dedham, MA
Compensation & Benefits
- Performance Bonus: Based on pipeline growth and CAC efficiency
- Equity: Available for exceptional candidates
- Benefits: Competitive benefits and flexible remote work environment
How to Apply
Send a short note to recruiting@fairwayiq.com with:
- The most impactful growth program you’ve ever built — include metrics and outcomes.
- One quick win you’d prioritize in your first 30 days at FAIRWAYiQ.
- Links to campaigns, dashboards, or creative assets that show how you operate.
Subject line: Growth Marketing Director – [Your Name]
