FULLY REMOTE - MUST BE IN THESE LOCATIONS: GA, NC, SC, & FL
About the Company
We’re looking for a dynamic Senior Mattering (Marketing) Manager to drive growth and brand impact for one of our clients. This role requires a strategic thinker with hands-on execution skills across multiple marketing channels, a passion for innovation, and the ability to lead and mentor a high-performing team.
About the Role
This role involves overseeing various marketing initiatives and leading a team to enhance brand presence and drive measurable ROI.
Responsibilities
- Lead Multi-Channel Marketing Initiatives: Oversee campaigns across digital, social, events, and partnerships to strengthen brand presence.
- Demand Generation Leadership: Manage and mentor the Demand Generation team, while supporting broader marketing efforts, especially in SEO and AIO (AI Optimization).
- Campaign Ownership: Plan, implement, and deliver end-to-end marketing campaigns, projects, events, and promotional activities.
- Growth Strategies: Develop and execute lead generation, retention, and customer lifetime value strategies to drive measurable ROI.
- Content Strategy: Lead content creation and ensure cohesive messaging and brand alignment across platforms.
- Sales Enablement: Build tools and resources that empower commercial teams and enhance the customer journey.
- SEO & AIO Execution: Own strategies to maximize visibility and performance across digital channels.
- Social Media Management: Drive organic social initiatives to build community and engagement.
- Brand Expansion: Identify growth opportunities through outreach, partnerships, and sponsorships.
- Team Leadership: Manage two direct reports, set priorities, approve deliverables, and monitor KPIs.
- Stakeholder Collaboration: Work closely with global teams and manage agencies, contractors, and partners.
- Innovation & ROI: Experiment with new channels and tactics while maintaining focus on measurable outcomes.
Qualifications
- 7+ years in marketing leadership roles, preferably in B2B SaaS or tech environments.
- Demonstrated success in demand generation and multi-channel campaign management.
- Strong analytical skills with experience in KPI tracking and ROI reporting.
Required Skills
- Expertise in SEO, AIO, and search engine marketing (Google Ads, organic ranking strategies).
- Familiarity with modern marketing tools: Google Suite, ChatGPT, Claude, and other AI-driven platforms.
- Strong visual and creative sense; ability to ensure marketing outputs are aesthetically aligned with brand standards.
- Proven ability to lead, mentor, and inspire teams.
- Excellent project management and stakeholder communication skills.
- Self-starter with strategic vision and adaptability.
Preferred Skills
- Experience in global brand growth and engagement.
- Increased lead generation and conversion rates.
- Improved organic search rankings and digital visibility.
- Positive team development and performance outcomes.
Pay range and compensation package
$100,000 to $130,000 per year annual salary.
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law.
