We are working with a leading skincare brand in its search for its next Digital Marketing Manager. The Digital Marketing Manager will own the setup, management, and optimization of our digital media
channels from end-to-end (no agency support). In this role, you will be responsible for the in-house management of our digital media platforms, including but not limited to Meta, Google, and Amazon ads. This is a hands-on role, and we’re looking for someone with a strong foundation in managing multiple digital platforms.
❣ This is a hybrid role in New York City, or fully Remote if outside of commutable distance.
Key Responsibilities:
- Campaign Management: Own and act as an individual contributor on end-to-end digital media campaign setup, ad management, and management across key platforms, including Meta (Facebook, Instagram), Amazon, and TikTok.
- Platform Expertise: Leverage in-depth experience with Meta, TikTok, Amazon, and Google (SEM, SEO, YouTube, Google Ads) is a must-have.
- Strategy and Collaboration: Collaborate with the marketing team to develop innovative media strategies that align with brand goals, recommending tactics based on platform best practices.
- Content Management: Load and update campaign content, including creatives, copy, and dynamic elements, ensuring optimal performance.
- Optimization and Testing: Lead and own as an individual contributor on A/B testing initiatives and daily optimizations to drive engagement, conversions, and reach while reducing costs. Analyze and adjust strategies based on platform-specific data.
- Analytics and Reporting: Own, track, and analyze campaign performance, provide insights on key metrics, and prepare regular reports to guide decisions.
Qualifications:
- 3+ years of experience in digital media, ideally in-house, with experience across multiple platforms with full channel ownership.
- Proven in-platform expertise in Meta, Amazon, and TikTok; knowledge of Google (SEM, SEO, YouTube, Google Ads) is a must-have.
- Demonstrated experience with campaign management, testing, and optimization strategies to drive performance.
- Strong analytical skills and experience in using data to inform campaign decisions - someone who can dissect data and glean actionable insights is a must-have.
- Highly organized, detail-oriented, and capable of working independently in a fast-paced environment.
- A bachelor’s degree in Marketing, Communications, or a related field is preferred.
Benefits:
- A competitive base salary of $90k-$100k and a discretionary annual company bonus plan
- Flexible time off and holidays
- Full health, dental, and vision coverage
- A 401 (k) program with a company match
We specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us grow as individuals.
We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. Hairstory is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know.
