About The Company
Confluent is a pioneering technology company dedicated to transforming how data moves and is utilized across organizations. Our innovative platform enables real-time data streaming, empowering businesses to react swiftly, build smarter solutions, and deliver dynamic customer experiences. At Confluent, we are committed to fostering a collaborative and inclusive environment where curiosity and innovation thrive. Our mission is to rewrite the rules of data infrastructure, making it more accessible, scalable, and impactful for a wide range of industries. We value diversity, continuous learning, and a shared commitment to excellence, ensuring that our team remains at the forefront of data technology advancements.
About The Role
As a Marketing Data Scientist at Confluent, you will play a crucial role in analyzing and optimizing our marketing efforts to drive growth and efficiency. Your primary focus will be on evaluating lead funnel performance, marketing measurement, and pipeline management. You will work closely with cross-functional teams including Marketing, Growth, Sales, and Finance to uncover insights that inform strategic decision-making. Your expertise in data exploration, statistical analysis, and visualization will help identify opportunities for improvement in top-of-funnel conversion metrics and overall marketing effectiveness. This role offers the chance to influence high-level marketing strategies through data-driven insights, supporting the company's growth objectives in a fast-paced, innovative environment.
Qualifications
- 3+ years of experience in Data Science supporting marketing functions, preferably within a B2B SaaS environment
- Strong proficiency in SQL (3+ years of experience) for data manipulation and querying
- Proficiency in scripting languages such as Python or R for data analysis and modeling
- Experience with data visualization tools like Tableau to create dashboards and reports
- Excellent communication skills, with the ability to collaborate effectively with technical and non-technical stakeholders
- Experience with marketing attribution models across channels such as SEO, Paid Search, and Social Media
- Knowledge of A/B testing frameworks and methodologies
- Exceptional problem-solving skills with attention to detail
- Bachelor’s or higher degree in computer science, engineering, statistics, economics, or a related quantitative discipline
Responsibilities
- Identify high-impact opportunities through comprehensive data exploration and analysis
- Collaborate with cross-functional teams to generate strategic insights aimed at improving top-of-funnel conversion metrics
- Define and develop scalable marketing metrics and dashboards to monitor pipeline health and performance
- Analyze key performance indicators such as ROI, Customer Lifetime Value (CLTV), and other relevant metrics to uncover growth opportunities
- Share actionable insights and strategic recommendations with leadership to influence marketing campaigns and pipeline strategies
- Design, execute, and analyze A/B tests to evaluate the impact of product features and marketing initiatives
- Deepen understanding of the customer journey from awareness to conversion, providing insights to optimize each phase
- Work collaboratively with other data scientists and teams to share best practices and promote a data-centric decision-making culture
Benefits
- Competitive salary ranging from $160,100 to $188,100, with offers of equity participation
- Flexible remote work environment, allowing you to work from anywhere within the United States
- Comprehensive health, dental, and vision insurance plans
- Generous paid time off and holidays to support work-life balance
- Opportunities for professional development and continuous learning
- Inclusive and diverse workplace culture that values different perspectives
- Participation in company-wide initiatives and events to foster community and engagement
Equal Opportunity
Confluent is an equal opportunity employer. We are committed to creating an inclusive environment where all employees and applicants are treated with respect and dignity. Employment decisions are made based on qualifications, merit, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. We celebrate diversity and are dedicated to fostering a workplace where everyone can thrive and contribute to our shared success.
