Role Overview
We are looking for a Marketing & Commercial Manager to lead our marketing and business development strategy. This role is ideal for a hands-on professional who combines strategic thinking with practical execution and who understands how to grow a service-based brand within the immigration and education sectors.
You will be responsible for planning and executing marketing campaigns, identifying new commercial opportunities, building partnerships, and ensuring Coventry Street Advisors remains a trusted and visible name in the market.
Key Responsibilities
- Develop and execute marketing strategies across all channels (digital, social, partnerships, PR, and events).
- Drive brand awareness and client acquisition within the UK, CIS, and European markets.
- Manage paid campaigns (Google Ads, Meta, LinkedIn, etc.) and optimise SEO and website content.
- Create and oversee engaging content — articles, case studies, newsletters, and video materials.
- Analyse market trends and competitor activities to identify business growth opportunities.
- Develop commercial partnerships with educational institutions, law firms, and relocation agencies.
- Coordinate with internal and external teams — designers, agencies, and legal/compliance departments.
- Build and manage sales funnels, set KPIs, track ROI, and prepare performance reports.
- Support the development of new products, pricing strategies, and client offers.
- Ensure all marketing materials comply with immigration and advertising regulations in the UK.
Requirements
- Proven experience in marketing, business development, or commercial management — ideally within immigration, legal, education, or consultancy services.
- Strong understanding of digital marketing tools and analytics (Google Analytics, CRM systems, SEO, PPC, social media marketing, email campaigns).
- Ability to create and implement full-cycle marketing campaigns (from concept to execution and reporting).
- Excellent communication and presentation skills.
- Fluent in the Russian language – essential. (You will be working closely with Russian-speaking clients and partners.)
- Fluent in written and spoken English.
- Strong analytical mindset and results-oriented approach.
- Team leadership and project management skills.
- Knowledge of UK marketing regulations, GDPR, and compliance standards.
What We Offer
- Competitive salary and performance-based bonuses.
- The opportunity to shape and grow the marketing and commercial direction of the company.
- Work within a dynamic, international environment.
- Flexible hybrid work model (office + remote).
- Career development and professional training support.
- Meaningful work helping clients navigate life-changing relocations.
About the Company
Coventry Street Advisors is a UK-based immigration and relocation consultancy that provides comprehensive support for individuals, families, and businesses moving to the United Kingdom and Europe. Our services include immigration and visa assistance, citizenship programs, guardianship and education consultancy, property sourcing, and relocation logistics. We combine legal expertise with a highly personalised approach.
