About The Company
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network, currently comprising approximately 220 schools, brings together some of the best private school programs in the country, with proven track records in educating children through unique and carefully crafted curricula.
We are more than just a school - we are a community! Our goal is to uplift each other, work together, and uphold our guiding educational philosophy, providing the perfect balance of learning and play. We partner with parents by engaging in consistent communication and providing daily snapshots of their child's day, inviting them to be a part of the school experience as well. We embrace a culture of care—physically, emotionally, socially, and intellectually—both in and out of the classroom.
About The Role
The Performance Marketing Analyst (Junior) plays a vital role in executing and optimizing paid search campaigns on search engines such as Google and Microsoft Bing. The primary focus of this position is to target users actively searching for private or online schools, driving return on investment (ROI), and ensuring profitability from paid media spend. The Analyst will work closely with senior team members and collaborate with marketing and communications teams across various divisions to support and enhance the digital presence of Spring Education Group.
This is a remote position, ideally suited for candidates based in or able to work during core hours aligned with Pacific Time (PST). The role is a temporary, salaried position for three months, with the potential for extension or conversion to a permanent role based on performance.
Qualifications
Education & Credentials:
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Preferably 1-2 years of experience in digital marketing, performance marketing, or analytics.
- Experience with digital advertising platforms such as Google Ads and Microsoft Ads, along with data analytics tools like Google Analytics, is preferred.
Essential Skills
- Fast learner with the ability to adapt to new tools and strategies quickly.
- Strong organizational skills with the ability to manage multiple tasks in a fast-paced environment.
- Fundamental knowledge of digital marketing principles and practices.
- Attention to detail coupled with problem-solving skills.
- Excellent verbal and written communication skills.
- Ability to work independently and collaboratively within a team.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
Responsibilities
- Collaborate with Performance Marketing Analysts to build, launch, and optimize paid search campaigns on Google and Bing search networks.
- Assist Senior Performance Marketing Analysts in monitoring, analyzing, and reporting on campaign performance metrics such as spend, impressions, share, clicks, click-through rate, inquiries, cost per inquiry, and inquiry-to-enrollment rates.
- Help optimize campaigns based on key performance indicators like cost per inquiry and cost per enrollment, ensuring a profitable lifetime value to customer acquisition cost (LTV to CAC) ratio across all divisions.
- Conduct industry research on digital advertising trends and share insights with marketing and communications teams to inform strategy.
- Perform keyword research and analysis to identify high-performing search terms and optimize campaigns accordingly.
- Stay informed about Google trends and new product features, exploring opportunities to leverage new tools for campaign enhancement.
- Maintain account health by collaborating with Google support teams and implementing recommended best practices.
- Monitor auction insights, analyze competitors' offerings, and provide suggestions on ad content to effectively showcase each brand’s unique value propositions.
Benefits
Spring Education Group offers a comprehensive benefits package designed to support our employees' well-being and professional growth. Employees may be eligible for health insurance, dental and vision coverage, paid time off, and professional development opportunities. As a remote team member, you will enjoy flexible working hours and the ability to work from anywhere within the designated time zone. We foster a collaborative and inclusive work environment that encourages innovation, continuous learning, and career advancement.
Equal Opportunity
Spring Education Group is committed to creating a diverse and inclusive workplace. We are an Equal Opportunity Employer that provides equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, disability, genetic information, military/veteran status, or any other protected characteristic under federal, state, or local law. We prohibit discrimination and harassment of any kind and are dedicated to fostering an environment where everyone feels valued and respected.
