BettingJobs are working with a growing UK-based affiliate company who are looking for a fully remote CRM/Email Marketing Manager to join their team.
The Email Marketing Manager, is a strategic and hands-on leader responsible for managing the company's enterprise-wide email and SMS marketing initiatives. This role is critical in engaging subscribers, and driving visits, clicks and FTDs across websites and Apps.
Reporting to the Managing Director, the Email Manager will oversee the full lifecycle of marketing campaigns. including planning, execution, analysis, and optimisation. The ideal candidate brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.
Responsibilities:
As the Email Manager, you will own the strategy, execution, and performance of system-wide email and SMS marketing campaigns using the Ontraport platform.
Your responsibilities include:
- Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
- Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
- Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
- Manage customer data: Maintain and enhance email databases and marketing automation journeys.
- Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
- Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
- Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
- Other duties as assigned
Qualifications:
iGaming Experience essential
Ontraport Experience preferable
Education Requirements:
- Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
- 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
- Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
- Experience collaborating across teams and presenting to both technical and non-technical stakeholders
Computer Skills:
- AMPscript, SQL, HTML, and CSS for email development and dynamic personalization
- Google Analytics, Tableau, Jira, or equivalent tools for tracking, reporting, and workflow management
- Comfort with domain management, IP reputation, and email deliverability best practices
General Skills and Competencies:
- Thinks like a strategist, acts like a builder, and executes like a pro.
- Communicates clearly and proactively across teams.
- Balances creativity with rigor—knows when to try bold ideas and when to optimize the basics.
- Is highly organized and thrives in fast-moving environments with multiple stakeholders.
- Functions independently and as a self-starter
