Sr. Manager - Digital Marketing

Job description:

• Job Title: Senior Manager – Digital Marketing
• Function: Digital Marketing - EMAIL MARKETING
• Location: Mumbai
• Joining Requirement: Immediate to 15 Days
• Education: Graduate (MBA Preferred)
• Experience: Minimum 8 Years in Digital Marketing
• Working Days: Monday to Friday (Saturday & Sunday Off)
• Shift Timings: 12:00 PM – 9:00 PM

Company Website: https://www.ttgroupworldwide.com

Key Benefits:

• Work-life balance
• Recognition & Rewards programs
• Loyalty Bonus after 3 years: INR 1 – 5 Lakhs
• Career growth & learning opportunities
• Medical Insurance & Health Coverage
• Global exposure (Berlin, Germany, USA, Europe)
• Paid holidays, festive leaves, and team outings
• Provident Fund, Relocation assistance, Sick leave, and other employee support programs

Key Responsibilities:

• Develop and execute comprehensive, end-to-end email marketing strategies across multiple customer segments and lifecycle stages.
• Create, manage, and optimize email campaigns including newsletters, promotional campaigns, onboarding series, and re-engagement flows.
• Oversee email list growth, segmentation, and hygiene to ensure high deliverability and engagement.
• Manage and improve email automation workflows for lifecycle campaigns, lead nurturing, and customer retention.
• Analyze campaign performance using KPIs such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate.
• Work closely with creative, content, sales, and product teams to align email messaging with overall business objectives.
• Regularly report insights and suggest improvements based on campaign performance and customer behavior analytics.
• Stay up-to-date with the latest email marketing trends, tools, platform updates, and best practices.
• Design and execute end-to-end digital marketing strategies aligned with company goals
• Lead campaigns across SEO, SEM, Social Media, Email, Content Marketing, and Paid Media
• Monitor and analyze campaign data to optimize performance
• Manage the digital marketing budget effectively
• Collaborate with cross-functional teams (creative, sales, content)
• Stay updated on latest trends and tools in digital marketing
• Develop and manage relationships with agencies, vendors, and digital partners
• Ensure compliance with data privacy and digital marketing standards

Candidate Requirements:

• Excellent communication (verbal & written)
• Self-confident, with a strong work ethic
• Global exposure is a plus
• Positive, “can-do” attitude
• Eagerness to learn and grow long-term with the company

Required Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• 8+ years of hands-on experience in digital marketing strategy & execution
• Expertise in platforms like Google Ads, Facebook Ads Manager, etc.
• Strong command over SEO, SEM, Content Marketing, Social Media, and Analytics Tools
• Ability to design and drive high-performing digital campaigns
• Data-driven approach to decision-making and optimization
• Excellent project management and analytical thinking



Interested candidates share your application over mail - [email protected] or call on 9987635873