Cheil USA/Creative/Design
Design Director – Samsung Account
About Us
Born from a technology and innovation company, we were raised to move fast and adapt to the pace of change our industry faces today. At our core, we turn complex problems into human, desirable, and culturally iconic campaigns and experiences.
We have a deep culture of boundary-pushing creativity, crafting ideas and content that stand out in cluttered markets, resonate with consumers, across a myriad of (emerging) touchpoints.
Cheil USA serves as the lead agency for all Samsung projects in North America and is strategically located next to Samsung at Legacy Central in Plano, Texas.
We’re a platform-agnostic team of 250 specialists. From engineer–storytellers, creative specialists, to data–designers, our hybrid talents turn emerging technologies into tangible stories that bring us closer to the future (What's Next?). Relentlessly exploring new ways brands can connect with the audiences that matter most to them.
And that brings us to you… or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers.
About The Role
The Design Director sits at the heart of Cheil’s creative output, responsible for driving design excellence across brand, digital, identity, and experience. You’ll lead and grow a team of designers, ensuring that our work not only meets clients’ needs but pushes for originality, cultural resonance, and high craftsmanship. You will partner with Strategy, Creative, Production, and Client Leadership to shape work that is bold, strategically grounded, beautifully executed, and scalable. Reports to CCO.
What You’ll Do
- Lead, mentor and grow the design team: set high standards, provide feedback, career development; foster collaboration, creativity, and craftsmanship.
- Oversee multiple projects simultaneously: ensure design consistency, quality, and on-time delivery across all workstreams (branding, digital, identity, experience, etc.).
- Collaborate with strategic partners and creative leadership to translate briefs into compelling design visions and creative solutions.
- Present work to clients, articulating design rationale, building trust and pushing for creative direction.
- Own and evolve design systems / visual identity frameworks, ensuring consistency and adaptability across all touchpoints.
- Assist in resource planning: assign design resources, manage capacity, budget oversight, collaborate with design operations to optimize workflow.
- Participate in hiring, recruiting, and selecting external contributors (freelancers, agencies) when needed.
- Stay updated on design trends, technology, and visual culture; bring fresh thinking and innovation into our design processes.
- Sometimes roll up your sleeves: contribute hands-on when needed, especially in early concepts or high-stakes deliverables.
What You Bring
- Proven experience leading design on major brands and campaigns.
- Strong visual storytelling across digital, social, film, and experiential.
- Hands-on design expertise plus the leadership to inspire and grow teams.
- A collaborative spirit and relentless commitment to craft.
- A proven background working premium brands, luxury a plus.
- Strong understanding of the social space and how it moves fast and how brands fit in and adapt to changing trends
Key Responsibilities
- Lead and mentor a growing team of designers, ensuring high standards of craft and visual thinking.
- Oversee multiple design projects end-to-end: from concept → execution → delivery.
- Collaborate closely with Brand Strategy, Creative Directors, Client Leads to translate strategy into compelling visual work.
- Maintain, evolve, and enforce design systems / visual identity frameworks so that brand experience is consistent across channels (digital, physical, environmental).
- Present design work to internal stakeholders and clients; defend design decisions, articulate creative vision, and ensure alignment.
- Resource planning: team allocation, scheduling, hiring where needed (both full-time and freelance), and ensuring projects stay within scope, timeline, and budget.
- Work closely with production and operations (where applicable) to ensure deliverables are feasible, high quality, and on deadline.
- Stay ahead of design trends, toolsets, and production techniques; bring innovation in motion, interactivity, digital experience, etc.
Required Qualifications & Skills
- Typically, 12+ years of design experience in an agency, studio, or comparable creative environments; at least 5 years in a leadership role.
- Strong portfolio demonstrating excellence in branding, identity, visual systems, digital/interactive design, possibly motion.
- Comfortable using modern design tools (e.g. Figma, Sketch, Adobe Creative Suite) and ideally some exposure to motion/interactivity tools.
- Motion or interactive design experience (motion graphics, UI/UX etc.).
- Solid experience in building or maintaining design systems; making design decisions with cross-channel application (print, digital, environmental).
- Exceptional communication and presentation skills; ability to liaise with clients, senior leadership, strategists, producers.
- Good mentoring skills: able to develop and grow designers, give constructive feedback, build team culture.
- Strong organizational, project management ability; comfortable handling multiple projects, balancing creative ambition with deadlines and budgets.
- Strategic mindset: able to think beyond aesthetics, to user experience, brand consistency, business impact.
- Local or eager to relocate to work in a hybrid office environment at our Plano, Texas office.
Nice-to-Have / Differentiators
- Experience with experiential / environment design or signage / wayfinding.
- Global brand experience or having worked across multiple markets.
- Familiarity with emerging design tech or hybrid media.
- Robust network of high-caliber freelancers and vendors with proven experience to drive innovation and deliver outstanding results.
- Track record of work that’s won recognition, awards, or has cultural impact.
What You’ll Get
- Opportunity to influence design at scale, globally.
- Working with ambitious, diverse creative teams and leadership.
- Culture that values creativity, experimentation, craft.
- Competitive compensation, benefits, room for career growth.
- Relocation assistance available for eligible candidates.
