Team Name
Marketing
Job Title
Associate Director, Campaign Process & Planning (Contractor)
Requisition ID
R026140
Job Description
Job Title: Associate Director, Campaign Process & Planning (Contractor)
Reporting To: Director, Campaign Marketing Operations (CMOps)
Department: Marketing
Contract Length: 12 months
Location: Irvine, CA (Hybrid) preferred, but we are open to remote canddidates
Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Your Mission
As an
Associate Director of Campaign Process & Planning (Contractor), you will play a pivotal role in helping to shape and scale a brand-new team responsible for delivering operational excellence across Blizzard’s highest priority marketing campaigns. You’ll help define scalable workflows and surface quick wins that elevates Blizzard to execute bold, global campaigns with speed, clarity, and confidence, setting us up for long-term success across franchises, while driving continuous improvement at every step.
This is a hands-on, highly collaborative role, helping us architect the how of campaign delivery. You’ll map the end-to-end campaign process, define clear roles and responsibilities, implement leadership reporting structures, and help codify Blizzard’s campaign rhythm of business. This role is all about bringing structure and consistency to our work - ensuring every campaign kicks off with clarity, tracks to meaningful metrics, and lands with confidence.
Important context: CMOps launched in July, so we’re still in discovery mode - actively building our ways of working from the ground up. We need senior-level operational support to plug immediate gaps while we stand up the foundations for the future. This role is critical to ensuring momentum and structure during a pivotal ramp-up period.
Responsibilities
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Process And Rhythm Of Business Clarity
- Map the campaign process end-to-end for P0s and P1s - including dependencies, sub-processes, handoffs, and decision gates
- Identify gaps, duplications, or inefficiencies in current ways of working and propose improvements
- Own the documentation and playbooks for our GTM process, with checklists and guidelines at each stage of the process
- Contribute to long-term planning by mapping requirements for future tools, team capabilities, or workflows
- Define and implement the marketing RoB (Rhythm of Business) aligned with other teams within Blizzard and external partners
Reporting
- Define and operationalize the campaign reporting rhythm - who inputs what, when, and how; who sets up the meetings
- Own the end-to-end process for reporting into senior executive forums
- Build and maintain decks, formats, and templates used across leadership touchpoints
- Document and standardize reporting workflows to ensure predictability and clarity
- Heavy consult/partnership with Strategy and Analytics to embed reporting rhythms, goal setting, prioritization and resourcing frameworks, and success metrics/KPIs into our processes
- Lead areas of special projects or cross-functional priorities as assigned by the Director
Efficiencies & Enablement
- Identify and recommend opportunities for AI-driven automation to reduce duplication of work and streamline processes
- Partner with our MCP Specialist to catalogue, audit, and assess all tools being used across Marketing and where we can streamline or save costs
- Own tooling renewals, review contracts and team requirements, and work closely with the Procurement team
- Partner with internal teams to troubleshoot and resolve system access issues, ensuring teammates have the tools and permissions they need to work effectively
- Explore ways to support teams who are struggling with processes due to labor gaps
Player Profile
Minimum Requirements
- 10+ years experience in Campaign Operations, Business Operations/Analytics, Marketing Strategy or Program Management in games/tech/entertainment
- Proven experience in process architecture and operational design, including mapping workflows and R&Rs, and building campaign planning frameworks and documentation that scales
- Strong track record standing up reporting cadences and briefing workflows
- Bonus: experience implementing automation or AI to streamline operational workflows
- Ability to see both the zoomed-out system and the detailed to-dos
- Strong planning and execution orientation - proactive, structured, attention to detail, and follow-through focused
- Brings a problem-solving mindset, but is also comfortable doing the “admin” - sometimes the work is just about making it run smoothly
- Comfortable operating in ambiguous environments, shifting priorities, and balancing speed with structure
- Ability to quickly understand cross-functional needs and drive clarity through well-crafted operational frameworks
- Comfortable working independently, while syncing closely with the team
- Executive communication skills with strong ability to work well with leadership and to manage expectations
- Able to lead and influence across multiple levels and functions
- A good sounding board for others, with low ego
- Highest level of integrity and management of confidential information
- Bachelor’s degree in business or equivalent field
This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Requirements
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $124,400.00 - $230,300.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
