crossmedia company
About the Company
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS.
Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Invesco, American Cancer Society, Newell Brands, NASCAR, Planet Fitness, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more.
About the Role
We are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our team. The Analytics group (Redbox) is passionate about data analysis, measurement, and storytelling. We are nimble and scrappy, employing multiple traditional and non-traditional methods and data sources to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding and advanced modeling.
We believe it is important to guide clients’ media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes (not vanity media metrics). As a Sr. Analyst you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients. You will collaborate with Planning, Strategy, and Biddable teams. The agency looks to the Redbox team for direction, strategic thinking, and prowess in data science.
Responsibilities
Qualifications
Salary: 75,000-90,000, based on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
We are open to a remote or hybrid work setting, with the majority of the team being New York based.
Equal Opportunity Statement
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:
