About Admiral Media
We are an award winning, multi national and fully remote performance marketing agency. Our team sails on the forefront of mobile advertising and e-commerce to help our international clients grow on paid social and search. To support our clients growth we need data and we see the Senior Marketing & Growth Analyst as a key role in our team!
As a Senior Marketing & Growth Analyst, you will play a critical role in driving user acquisition, retention, and revenue growth across all our clients. You'll turn complex data into actionable insights that fuel strategic decisions and improve the user journey end-to-end — from first ad impression to renewal of a subscription inside any of our client’s apps.
Key responsibilities:
- Evaluate paid campaign effectiveness and work closely with marketers to achieve better profitability.
- Work closely with the marketing team to align on goals and optimize lead-to-revenue performance.
- Use data to identify high-value segments, guide user acquisition strategies, and improve conversion rates across the funnel.
- Perform cohort analyses, funnel evaluations, and churn investigations to uncover growth opportunities and user friction points on different acquisition channels.
- Build BI dashboards (e.g., in Tableau, Looker, Power BI) to support self-serve analytics and empower team autonomy.
- Build and update LTV prediction models.
- Ensure clean, scalable, and real-time data pipelines.
- Be a thought partner to User Acquisition Team and CEO to discover growth opportunities for our clients
- Try out different mathematical modeling methods to attribute organic traffic by channel.
- Develop and maintain reports and dashboards on key metrics. Communicate findings and insights to the team and management to assist decision-making
- Build analysis to evaluate different attribution models in mobile app campaigns (user acquisition and re-engagement/retargeting)
Must-have technology & skill requirements:
- Advanced SQL: ability to write complex queries for large, distributed datasets.
- Proficiency in data visualization tools such as Tableau
- Strong skills in Python or R for statistical analysis, modeling, and automation.
- Familiarity with data warehousing and analytics engineering tools, and creating ETL Models
- Experience in marketing analytics, business intelligence, or data analysis, ideally in apps.
- Hands-on experience with multichannel campaign analysis (especially paid search, paid social, email, and web).
- Understanding of tracking & attribution challenges in Web & App including SKADnetwork
