In late 2025 we completed our rebrand to position our offer for the USA, European & Sub-Saharan Africa markets. Now we're heading into our first proper brand marketing campaign. You'll join us to pour gas on this small fire. In short, your task is to help us get famous in our nerdy engineering markets over the next few years. Your main KPI will be Share of Voice which currently hovers around 0%.
What does a typical month look like?
Writing, connecting with our international team and external agencies (brand media, PR, website), and regional stakeholders. Updating our website with a new case study, posting weekly LinkedIn content, managing a monthly newsletter, tracking performance, and occasionally coordinating trade shows. You'll keep marketing ops running smoothly.
Ideal for someone who is organized, proactive with communication aka chasing, warmly, and keeping to deadlines. This is a NOT a fit for someone who likes large organizations and teams... you will wear many hats and will be our first in-house marketer (with external support).
Key Responsibilities
Copy & Comms
- Website Management: Coordinate updates to the company website for audiences across the US, Europe, and Sub-Saharan Africa, liaising with internal and external teams
- LinkedIn: Manage gathering the content, scheduling, posting, and encouraging fast engagement from relevant employees
- Brand Marketing: Support the rollout of marketing campaigns that showcase our offer, customer success stories, and modern thought leadership—adapting materials for different regions where needed
Vendor Management & Internal Coordination
- Work with external agencies and suppliers to deliver marketing assets such as videos, case studies, and creative campaign materials
- Coordinate with RevOps to ensure marketing-generated leads are visible and accurately tracked in the CRM. Leads age like donuts, speed is everything here
- Support internal stakeholders who serve as regional brand advocates by helping them with materials, coordination, and content needs
- Assist with the planning and logistics of trade shows/conferences/events across the US, Europe, and Sub-Saharan Africa (a few a year)
Reporting & Insights
- Prepare brief, regional reports on website performance, inbound enquiries, social media activity (specifically LinkedIn), and campaign outcomes
- Track competitor activity (frequency tbd), sharing insights with the team to inform future marketing strategy
- Ensure marketing activities align with and reinforce brand guidelines
- Log, track, and report inbound enquiries, handing over to Business Development as once they pass as MQLs
- Monitor and report on our "Share of Voice" across target regions using tools such as Ahrefs or SEMrush (you will be supported here w setup)
Requirements
- Experience in B2B marketing where ICPs are often in the hundreds, *not* millions
- Personal usage of LinkedIn, some understanding of website analytics (we use CrazyEgg and GA4), and lead generation flow across different geographies
- Ability to translate brand/demand/expand data to link marketing impact on sales pipeline
- Experience working with external creative/media partners
- Data-driven, with strong reporting skills to measure marketing impact on sales pipeline
- Creative, self-starter with excellent organisational skills
Benefits
- Make an Impact: Work at the forefront of industrial energy transformation and sustainability
- Remote Flexibility: Enjoy the autonomy to work from anywhere within the Europe Region.
- Growth Environment: Join a fast-growing, purpose-driven company with strong backing and a proven business model
- Team Culture: Be part of a highly collaborative, entrepreneurial, and supportive international team
- Professional Development: Access ongoing coaching, technical training, and opportunities to grow
- Attractive Compensation: Competitive base salary and bonus schemes
