Primary Title: Social Media Specialist
About The Opportunity
A fast-growing player in the global gig-economy and remote talent marketplace, operating at the intersection of HR tech and freelance services. We build digital experiences that attract, engage, and retain remote professionals and clients worldwide. This fully remote role supports our night-shift social media operations across India to drive audience growth, engagement, and lead generation.
Role & Responsibilities
- Plan, create, and publish compelling organic social content across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube) tailored to time-zone-driven night-shift audiences.
- Execute and optimize paid social campaigns using Meta Business Suite and Facebook Ads Manager to meet CPA, CPL, and engagement KPIs.
- Manage community engagement during night hours: respond to comments/messages, escalate enquiries, and maintain brand voice consistency.
- Monitor social analytics (Google Analytics, platform insights), produce nightly performance reports, and recommend data-driven optimizations.
- Maintain and update content calendars, coordinate with design and content teams, and ensure timely publication for campaigns and product launches.
- Use social listening tools to identify trends, competitor activity, and content opportunities to inform creative and paid strategies.
Skills & Qualifications
Must-Have
- Meta Business Suite
- Facebook Ads Manager
- Instagram
- LinkedIn
- TikTok
- Google Analytics
Preferred
- Canva
- Sprout Social
- YouTube Studio
Benefits & Culture Highlights
- 100% remote role with India-based night-shift schedule and flexible work-from-home support.
- Opportunity to own end-to-end social campaigns at scale within a high-growth, data-driven marketing team.
- Collaborative, feedback-focused culture with learning resources and cross-functional exposure to product and growth teams.
To apply, highlight your hands-on experience with night-shift social operations, include examples or links to campaigns you’ve managed, and show measurable impact (engagement, growth, or ROI metrics). We hire for results—bring your best work.
Skills: google analytics,linkedin recruiter,linkedin,sprout social,instagram,social media,canva,recruitment
