VP Marketing in United State

We are seeking an interim Vice President of Marketing to lead and optimize our client's global marketing operations during a period of significant growth and transformation. As a key executive, this role will focus on aligning marketing strategies with company priorities, driving demand generation, enhancing pipeline development, and establishing the organization as a prominent B2B thought leader. Collaboration across Sales, Product, and Business Units will be critical in fostering a cohesive and unified team culture.

Core Responsibilities:

• Strategic Initiatives: Oversee the realignment of global marketing strategies, accelerate pipeline growth, integrate AI into marketing processes, nurture senior-level marketing talent, and optimize agency collaboration.
• Leadership: Provide strategic guidance, coaching, and mentorship to senior marketing team members, as well as align cross-functional efforts across Product, Growth, Operations, and Corporate Marketing teams.
• Execution: Manage key elements of the day-to-day marketing function, including global strategic planning, tracking performance metrics, maximizing ROI, campaign oversight, and ensuring alignment between external agencies and internal teams.

Role Details:

• Reporting Structure: Reports to the Senior Vice President of Product & Marketing, while collaborating closely across departments like Product, Growth, Operations, and Corporate Marketing.
• Team Management: Lead senior marketing professionals and supervise external agencies to ensure seamless execution of marketing campaigns.
• Work Environment: Fully remote role requiring flexibility in working hours to accommodate the global team’s schedules.

Top Strategic Initiatives for This Role:

• Realigning and transforming global marketing efforts to meet company goals.
• Leveraging AI to refine workflows and streamline productivity in marketing operations.
• Building and sustaining a high-performing senior marketing team.
• Enhancing cross-functional collaboration to ensure unified messaging and campaign execution.

This is an exciting leadership opportunity for a marketing executive passionate about driving innovation, transformation, and measurable success within a global B2B environment.

Key Skills and Experience:

• 10+ years of experience in B2B marketing within services/software sectors.
• Expertise in demand generation, product marketing, team management, and leading organizational transformation.
• Proficiency with marketing automation, AI tools, and analytics platforms.
• Demonstrated ability to mentor senior-level talent and drive measurable business outcomes.
• Familiarity with regulated industries, such as food, agriculture, or supplements, is preferred.
• Fluency in English, with additional European language skills as a plus.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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