We are seeking a Digital Marketing Specialist who can also support web-based projects to help expand our reach and patient engagement through effective digital strategies.
This is a 100% remote opportunity but seeking someone in the European area.
The Digital Marketing Specialist will plan, execute, and optimize digital marketing initiatives while supporting web-based projects to improve user experience and lead generation for our healthcare services. You will collaborate with internal teams to develop content, manage digital campaigns, and enhance our online presence in alignment with patient-focused objectives and compliance requirements.
Key Responsibilities:
- Develop and implement digital marketing campaigns to promote initiatives.
- Track, analyze, and report on digital campaign performance, using insights to refine strategies.
- Stay updated on healthcare and digital marketing trends.
- Collaborate with the web team to maintain and update website content to support patient engagement and lead generation.
- Assist with website projects such as landing page builds, content updates, and integrations to support marketing campaigns.
- Ensure websites meet accessibility and compliance requirements.
Qualifications:
- 2+ years of digital marketing experience.
- Experience managing or supporting web-based projects
- Consistently monitor the performance of clients’ media campaigns (i.e. email drip
- campaigns, PPC, display) as well as respective web properties (i.e. websites,
- landing pages).
- Audit client web properties to uncover opportunities to improve SEO
- Proficiency with digital marketing tools
- Strong written and verbal communication skills.
Able to speak English
