poloniex la company
Job Title: Director of Digital Marketing
Reporting to: Chief Marketing Officer (CMO)
Department: Marketing and Communications
Location: Los Angeles, California (Remote/Hybrid)
Company Overview
Poloniex is a leading global cryptocurrency exchange serving millions of users in over 100 countries. Since 2014, Poloniex has been a leader in digital asset innovation, providing a secure, user-friendly, and convenient trading experience across spot, margin, and derivatives markets. Poloniex is committed to accelerating global adoption of digital assets and continuously expanding its reach through cutting-edge marketing strategies and community engagement.
Job Overview
The Director of Digital Marketing will lead the strategy, execution, and optimization of Poloniex's global digital marketing efforts. This position is responsible for driving customer acquisition, engagement, retention, and brand development through innovative digital marketing campaigns across multiple platforms. The Director will work closely with product, business development, and regional marketing teams to ensure Poloniex's brand positioning, brand messaging, and marketing activities are aligned with its global growth objectives.
Key Responsibilities
Digital Marketing Strategy and Execution
Develop and execute Poloniex's global digital marketing strategy to increase brand awareness, user acquisition, and loyalty.
Oversee paid media, SEO/SEM, content marketing, influencer partnerships, email marketing, and affiliate programs.
Develop data-driven marketing campaigns to engage retail and institutional users.
Campaign Management and Optimization
Design, launch, and optimize integrated digital marketing campaigns across social media, search, and programmatic buying channels.
Manage A/B testing, audience segmentation, and funnel optimization to maximize ROI.
Ensure consistent messaging and branding across all digital platforms.
Content and Community Engagement
Lead digital storytelling initiatives to educate and engage Poloniex's global crypto community.
Work with content, creative, and community management teams to create engaging marketing campaigns.
Identify opportunities to enhance Poloniex's thought leadership through digital channels.
Analysis and Performance Evaluation
Establish key performance indicators (KPIs) and performance metrics for all digital marketing activities.
Track, analyze, and report on marketing campaign performance, providing actionable insights to senior leadership.
Leverage data to refine target audiences, optimize spend, and maximize efficiency.
Collaboration and Cross-Functional Leadership
Work with product, business development, and regional marketing teams to launch market-specific initiatives.
Align digital marketing efforts with global brand strategy and product launches.
Manage relationships with external agencies, media partners, and digital platforms.
Team Leadership
Build, manage, and coach the global digital marketing team.
Foster a culture of creativity, performance, and continuous improvement.
Ensure the team stays abreast of emerging digital trends, tools, and cryptocurrency market developments.
Qualifications
15+ years of digital marketing experience, including at least 5 years in leadership roles.
Experienced in helping global brands scale digital marketing and engagement, with a particular focus on fintech, blockchain, or high-growth technology sectors.
Strong expertise in search engine optimization (SEO), search engine marketing (SEM), social media, performance marketing, and influencer/digital PR.
Proficient in data analytics platforms (e.g., Google Analytics, Mixpanel, Tableau, etc.) and marketing automation tools.
Strong creativity, rigorous analytical skills, and an ROI-oriented mindset.
Ability to thrive in a fast-paced, high-growth, and multicultural environment.
A bachelor's degree in marketing, communications, or a related field is required; an MBA or advanced degree is preferred.
Fluent English is required; proficiency in other languages is a plus.
Benefits
Competitive executive compensation with performance-based incentives.
Equity participation opportunities.
Comprehensive health, wellness, and retirement plans.
Relocation support (if applicable).
Opportunities to attend international blockchain and fintech conferences.
Opportunity to drive the global brand of a top cryptocurrency exchange.
Expected Results (12-18 months)
Achieve measurable growth in Poloniex's global user base through digital marketing initiatives.
Elevate Poloniex's brand influence and thought leadership within the cryptocurrency industry.
Significantly improve marketing campaign ROI, engagement, and retention.
Build a world-class digital marketing team to drive innovation and solidify market leadership.
