Senior Marketing Specialist - AUD $110,000 – $125,000 in AUSTRALIA

Senior Marketing Specialist – Digital, Activations & Brand Growth

Location: Perth (preferred) or Melbourne (considered for the right applicant)

Salary Range: AUD $110,000 – $125,000 per year (NZD $115,000 – $130,000 equivalent)

About Us

Lift Equipt Group is the exclusive distributor of Bobcat Industrial Equipment across Australia. We are a fast-moving business that values execution and results over red tape.

Our focus is simple: grow market share nationally by putting our brand in front of every decision-maker in hire, sales, and service.

This is not a corporate role. We’re looking for someone who can move quickly, pivot when needed, and deliver measurable impact.

The Opportunity

We are looking for a Senior Marketing Specialist who is both strategic and hands-on.

This role is multifaceted: you’ll be responsible for marketing initiatives that support both Lift Equipt’s own retail operations and our national Bobcat dealer network. You will drive performance across digital channels while also leading in-person activations and national brand executions that elevate our presence across Australia.

You will also work alongside our external marketing consultant, who will not be involved in the day-to-day, but will continue to provide Lift Equipt with strategic guidance and monthly campaign reviews.

This is a rare chance to join a national growth story while relocating to Perth (preferred) or Melbourne (for the right candidate) with full support.

What You’ll Do

• Plan and deliver Google Ads, Facebook/Instagram, and SEO campaigns.
• Execute in-person activations such as trade shows, dealer events, and brand experiences.
• Support and deliver national brand executions in partnership with Bobcat.
• Use AI-driven tools to accelerate campaign delivery and reporting.
• Track, report, and present ROI and lead generation results.
• Align campaigns with sales objectives and the dealer network’s growth goals.
• Balance strategy with hands-on execution — this is a role for doers.

What We’re Looking For (Preferred Skills & Attributes)

• 6+ years’ proven experience in digital marketing (SEO, PPC, and social media).
• Strong hands-on expertise in Google Ads, Facebook Ads Manager, and analytics platforms.
• Demonstrated experience with brand activations, events, or large-scale campaign rollouts.
• Track record of managing budgets and delivering ROI.
• Ability to work fast, pivot quickly, and execute campaigns personally.
• Experience with AI-driven marketing tools.
• Graphic design and content creation skills (photo and video) to support campaign delivery.
• A builder’s mindset: strategic thinker who is still hands-on.

Culture Fit

We move fast. We test, pivot, and expect results. You’ll fit if you:

• Want to see direct impact from your work.
• Enjoy both digital execution and real-world brand activations.
• Value speed to market and accountability.
• Want to be part of a team driving national growth for a global brand.

Salary & Relocation

• AUD $110,000 – $125,000 per year depending on experience.
• Equivalent to NZD $115,000 – $130,000.
• Relocation support provided to Perth (preferred) or Melbourne (considered for the right applicant).

Ready to Make the Move?

If you’re a senior marketer who thrives on balancing digital campaigns with in-person brand activations, this is your chance to take on a high-impact role, join a fast-moving team, and relocate to Australia’s most liveable cities.

Apply now and be part of building the next phase of Lift Equipt Group and Bobcat Industrial Equipment across Australia.