About the client:
Our client is a Canada-based company specializing in combining the Modern Data Stack using a data warehouse-first approach to unify, centralize, and enrich data with proven end-to-end growth strategies to drive revenue with clear ROI. They have a proven track record in growing B2B SaaS, selling to E-commerce & F500 Enterprise.
About the role:
Our client is seeking a highly skilled
Marketing Manager who'll be responsible for hitting ambitious targets every month and driving the pipeline by running growth experiments across marketing channels for clients.
You'll also play a key role in helping B2B SaaS clients scale their acquisition. Collaborating with growth engineers, you'll develop automated and scalable revenue operations processes.
What you’ll be doing:
- Develop automated customer acquisition strategies in partnership with operations, marketing, sales, and partnerships
- Run lead conversion experiments by generating ideas, defining targeting, writing copy, and scaling successful strategies
- Iterate on go-to-market initiatives, test changes, measure impact, and scale the most effective improvements
- Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with company goals
- Identify and leverage new data sources to improve messaging, targeting, and campaign timing
- Craft highly personalized email campaigns tailored to diverse audience segments, using internal data points and A/B testing at scale (1M+ prospects per quarter)
- Design and optimize AI-driven outreach by leveraging prompt engineering and structured data sources (e.g., sales call transcripts, competitor analysis, persona insights) to improve cold outreach performance using PromptLayer
- Analyze campaign performance and customer engagement, from reading reply data to writing SQL queries
- Understand customer journeys by analyzing attribution data and identifying meaningful interactions that drive funnel progression
- Boost outbound email positive reply rates through A/B testing, GPT prompt building, intent signal development, and best-in-class copywriting strategies
- Work with tools across the data stack, including dbt (transformation), BigQuery/Supabase (storage), Hex.tech (BI tool), Datamorf.io, n8n, Hightouch, and Cargo (data activation)
- Manage outbound campaigns using Instantly.ai, Smartlead, HeyReach, and integrate CRM systems like HubSpot and Pipedrive
- Apply AI and prompt engineering platforms such as PromptLayer, OpenAI, and Clay to enhance acquisition strategies
Who are we looking for?
- 1–2+ years of experience in growth, product, marketing, or engineering roles within fast-paced startups or similar environments
- A hacker mentality with structured problem-solving skills: you thrive on experimentation, quick pivots, and novel approaches to drive revenue
- Strong ownership mindset—comfortable taking initiatives from idea to execution with minimal oversight
- Experience collaborating cross-functionally and managing complex, outcome-driven projects
- Excellent written and verbal communication skills with the ability to write compelling, conversion-focused copy
- Ability to think creatively and challenge conventional approaches to achieve goals
- Data-savvy, with the ability to write complex SQL queries for campaign analysis (Python is a plus)
- Skilled in prompt engineering and AI-driven campaign optimization
- Competitive and motivated by hitting measurable outcomes and revenue targets
- Agile and adaptable, thriving in dynamic, fast-paced environments
Position: Marketing Manager
Remote Status: Fully Remote
Preferred Location: Global
Working Hours: 9 am to 6 pm EST ( Canadian Hours )
Holidays: Canadian Holidays
Salary: 1800 - 2200 USD per month
Internal Job ID: 0835
