About The Renatural
The Renatural is a VC-backed, NYC-based beauty company revolutionizing the wig and hair extension industry. In the last 12 months, we’ve filed two new patents for upcoming releases — including a groundbreaking process that automates wig-making, combining precision engineering with craftsmanship.
We’re in a pivotal growth phase, building the foundation for accelerated scale. This is a rare opportunity to shape an early-stage, category-defining company.
Location: NYC
Reports to: Founder & CEO
Type: Full-time / In-person
About the Role
We’re seeking a creative, data-driven Director of Brand Marketing to lead go-to-market strategy alongside evergreen creative brand development. You’ll scale The Renatural’s next-gen wig products from launch onward — building a brand people obsess over, immerse themselves in and a growth engine that turns awareness into sustainable revenue.
You’ll lead dedicated marketing team across:
- Full-funnel marketing strategy and execution
- Brand and creative direction across channels
- Customer acquisition (organic + paid)
- Launch planning, influencer & stylist marketing
- Website, CRM, and lifecycle marketing
- Partnerships, events, and community activations
As a senior leader, you’ll collaborate with the CEO and department heads (Product, Operations, Engineering) to bring our vision to life and scale a beloved, culture-shaping beauty brand.
Key Responsibilities
Brand
- Define and evolve The Renatural’s brand identity, voice, and positioning
- Oversee all brand expressions (social, site, packaging, campaigns)
- Own the content calendar and manage cross-channel content creation
- Develop storytelling, PR, and activation strategies
- Build relationships with tastemakers, influencers, and aligned communities
Growth Marketing
- Hire a dedicated cross functional marketing team from the ground up to reach company goals
- Own topline growth targets, CAC, and retention
- Build and optimize marketing funnels across paid, organic, and owned channels
- Launch new products with integrated GTM strategies
- Optimize Shopify site, conversion flows, and customer journey
- Scale performance marketing with internal/external partners
- Lead attribution, analytics, and reporting with a focus on ROAS and retention
Who You Are
- 5+ years in brand, growth, or marketing at high-growth consumer companies (beauty, CPG, wellness, or tech-enabled products preferred)
- Experienced launching physical products with strong content + community angles
- Hands-on with paid media, email/SMS, influencer, and lifecycle marketing
- A strong operator who can both build systems and roll up your sleeves
- Familiarity with wigs as a product and industry
Nice to Have
- Experience with video-first marketing (Reels, TikTok, UGC)
- Background with stylists, salons, or medical hair solutions
- Existing network of agencies, creators, or beauty/culture press
- Proficiency with Shopify, Klaviyo, GA4, Meta Ads and ClickUp
Why Join Us
- Shape a category-defining beauty hardware company from the ground up
- Work with a small, mission-driven team with big ambitions and defensible IP
- Help redefine how millions experience confidence, identity, and convenience
- $160-$180k salary, equity, health, vision and dental insurance and can provide relocation cover fees
Email aasiyah@therenatural.com with your portfolio/decks or links to previous career defining work examples.
