Responsibilities
Recruitment Performance Marketing
- Launch and optimize paid campaigns across Meta, LinkedIn, Telegram, TikTok, Google Ads to promote job openings and employer brand.
- Manage career site and landing pages: structure, messaging, A/B testing, performance analysis.
- Own metrics: CPC, CTR, CPL, conversion to apply, and full-funnel analytics.
- Drive conversion at every stage: Impressions → Clicks → Apply → Interview.
- Build reports and dashboards: cost per lead, time-to-apply, attribution.
- Set up tracking infrastructure: UTM tags, GA4, pixels, event tracking. Interpret data and extract insights.
Content & Seeding
- Plan and execute community seeding across relevant platforms (Habr, Reddit, Telegram, etc.).
- Collaborate with the TA team and hiring managers to craft campaign messaging tailored to specific roles.
- Create job creatives (copy, visuals, banners) together with a designer or independently (Canva or similar tools).
- Own and contribute to the content strategy and support our careers blog.
Recruitment Marketing & EVP
- Support development and localization of EVP and employer brand messaging.
- Manage employer social media channels and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, our career web site etc)
- Maintain email funnels: nurture sequences, reminders, event invites, and automated journeys.
- Organize and promote employer brand events: webinars, meetups, AMA sessions, and more.
Requirements
We are looking for a Marketing Manager who:
- Has 4+ years of experience in HR marketing, digital marketing, or performance marketing;
- Upper-Intermediate (B2) level or higher English
- Sees content as a tool to influence behavior, not just to look “nice”;
- Thinks like a growth and performance marketer: every post, landing, or email is a testable hypothesis;
- Understands that employer brand = hiring funnel, and knows how to optimize it using data, A/B tests, and marketing tools;
- Can segment audiences and tailor messaging to each stage of the candidate journey;
- Is metrics- and outcome-driven — if the CTR drops below 1%, you know what to do;
- Is hands-on with advertising platforms, email marketing tools, and performance analytics;
- Is open and ready to relocate to Cyprus to work with our in-house team.
Conditions
We know that great talent deserves great conditions, so here's what you can expect when joining us:
- EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
- Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
- Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
- Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
- Mindfulness & well-being support, including psychological assistance with 50% coverage.
- 50% coverage of school and kindergarten fees for your children.
- Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
- Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.
- A culture of recognition: a peer reward program to celebrate your contributions.
- A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.
- Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
- A strong engineering culture: international teams, corporate events, team buildings, and hackathons—because great work happens in great communities.
Recruitment process
- HR Interview (45 mins);
- Hiring Manager Interview (1 hour);
- Test assignment
- Final Interview (1 hour).
