Title: Marketing & Brand Development Manager
Reporting to: Head Of Business Development
Location: Grand Canal Dock, Dublin 2
Contract: Full Time Permanent
Working Model: Hybrid Working Model (two days in the office, three days working remotely in Ireland on a weekly basis. Flexibility to work additional days in the office will be required depending on business demands).
- Kindly note we do not offer visas or sponsorship for this role. You must have the right to work in Ireland and provide a valid Visa to be considered for this role.
About IPB:
Founded in 1926, we are the leading insurer of Ireland's public sector. As Irelands only indigenous mutual insurer, we exist to protect and safeguard the interests of our Members, consisting of all 31 Local Authorities, 16 Education and Training Boards, the HSE and Regional Assemblies. In doing so, we play an important role in supporting our Members in serving the needs of their local communities across the length and breadth of Ireland.
Our purpose is as relevant today as it was when we were founded. We have maintained this purpose by attracting the very best talent to meet the evolving needs of our Members and customers.
About the Role:
The Marketing & Brand Development Manager plays a key role in shaping and delivering the company's marketing strategy. Reporting to the Head of Business Development, this role is responsible for setting out the Marketing Operational Plan, ensuring alignment with business priorities, and maintaining a consistent and compelling company brand. The Marketing & Brand Development Manager will provide leadership and direction to the marketing team, oversee campaigns, communications, content, and events designed to win new business and engage existing members. They will collaborate closely with internal departments, ensuring all marketing activities align with the company's values, culture, and objectives while continually refining the marketing strategy using performance data and market insights.
To be successful in the role you will be accountable for:
- Developing and maintaining the Marketing Operational Plan to align with business priorities and deliver measurable results.
- Allocating marketing resources, including budget, team capacity, and tools, to maximise efficiency and impact across initiatives.
- Ensuring that the annual marketing budget and spend is correctly allocated, and optimising ROI across campaigns, channels, and events.
- Leading, mentoring, and overseeing the marketing team, driving performance, professional growth, and a collaborative culture.
- Defining, developing, and maintaining a consistent company brand identity across all campaigns, communications, and digital platforms.
- Creating and curating highquality written, visual, and multimedia content that engages stakeholders and reflects brand values.
- Overseeing the planning, execution, and evaluation of marketing campaigns that attract clients, retain members, and support business growth.
- Collaborating with internal departments to ensure cohesive messaging and a unified representation of the organisation.
- Directing digital marketing activities, including social media, website management, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and email marketing, to strengthen engagement.
- Overseeing internal and external events that reflect company values and enhance brand experience.
- Monitoring marketing performance, conducting market research, and using insights to refine initiatives and drive continuous improvement.
What we're looking for:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience in a marketing management role, ideally in insurance, financial services, or the public sector.
- Proven track record in developing and delivering marketing plans and highimpact events that drive business growth and brand visibility.
- Handson experience with digital marketing platforms, CRM systems, and analytics tools.
- Strong leadership skills with the ability to mentor and motivate a marketing team.
- Excellent communication skills and a background in BusinesstoBusiness (B2B) marketing, ideally in complex or public sector environments.
- Highly organised, proactive, and able to manage multiple projects, deadlines, and stakeholders in a fastpaced environment.
What you'll get:
- Opportunity to lead and shape the marketing strategy for a growing and reputable company.
- Responsibility for managing a marketing team and driving highimpact campaigns and events.
- Exposure to a diverse range of projects across digital, brand, and B2B marketing in a dynamic environment.
- Opportunity to collaborate with multiple departments and contribute to the company's growth and culture.
- A supportive and collaborative work environment that encourages creativity and professional development.
- The chance to make a measurable impact on client engagement, member relations, and brand visibility.
We offer you a culture that is underpinned and supported by our values and behaviours of 'Passionate', 'Service Driven', 'Respectful', 'Trustworthy' and 'Collaborative'. These values underpin how we interact with each other across everything that we do. They guide our thinking, decisions, and actions, creating a truly unique place to work. Every employee is responsible for the creation of our culture which focuses on creating a psychologically safe 'Speak Up' environment, promoting an inclusive and diverse workplace and enhancing our journey in employee engagement and sustained performance improvement.
Lots of benefits including:
- Competitive Salary.
- Discretionary Bonus.
- Health Allowance for employees and dependents where applicable.
- Holidays - 25 days annual leave plus the option to purchase more.
- 10 public holidays plus 2 additional company days.
- Generous Pension Scheme.
- A suite of family leave policies.
- Life assurance cover.
- Income Protection Insurance.
- Discounted Home and Car Insurance.
- Learning and Development Opportunities.
- Exam and Study Leave.
- Easy access to our Employee Assistance Programme and suite of Employee Wellness Initiatives including annual Flu vaccine.
- Bike to Work Scheme.
- Active Sports and Social Club.
IPB is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of gender, race, religion, sexual orientation, age, marital status, family status, disability, or membership of the Traveller community. We bring out the best in each other.
IPB is proud to be recognised as a Great Place to Work.
IPB is dedicated to Sustainability and safeguarding your future. We focus on Environmental, Social, and Governance commitments, and invite you to join us in creating a better world for generations to come.
Individuals who are interested in applying for a job opportunity in IPB can request reasonable accommodations to be made throughout the recruitment process.
To learn more about us, please visit here.
If this sounds like you:
Apply if you think we're a good match for you and you believe in our values. We'll get in touch to let you know what the next steps are.
Interviews:
Interviews will be conducted inperson, in addition to virtually where required.
